About Aera

Aera is building the world’s first end-to-end co-pilot for first-home buyers. We combine behavioural psychology, coaching, and AI to guide people from “I want a home” to actually owning one — faster, smarter, and with confidence.

Our mobile app doesn’t just track progress — it gamifies the journey, breaking it into simple steps that shift mindset and drive action. We’ve already helped heaps of Kiwis buy their first homes.

Users call it a “magic toolbox” and “the best thing since sliced bread” — with 100% NPS from successful buyers.

But we believe we’re only 1% of the way there. Our mission is to build the world’s best behavioural coaching platform, helping hundreds of thousands of people get into their first home. And that's where you come in!

The Role

We’re looking for a Mobile Product Designer who is obsessed with influencing human behaviour and optimising the mobile experience.

This is not a surface-level UX or design role.

You’ll be designing personalised, gamified journeys that break down the path to home ownership and make them look and feel incredible.

Our app changes how people think, feel, and act - powered by ai coaching and educational learning experiences that fast track achieving the biggest goal of their life.

You’ll own the UX and UI design of a mobile-first platform that:

• Personalises to each individual user
• Guides them through complex, emotional decisions and learning
• Uses gamification, reward and behavioural science to drive action and motivation
• Leverages Ai as a real-time co-pilot

What You’ll Do

• Design end-to-end personalised user journeys across learning, coaching, and home-buying
• Apply our speed and 'human performance'-inspired brand (think Nike and Red Bull) across the mobile experience in ways that inspire and motivate through the use of striking brand design
• Collaborate with our research and learning team to translate behavioural psychology into intuitive product experiences
• Shape how our AI agent interacts with users in the app to maximise engagement and user progress
• Work directly with users to understand motivations, blockers, and momentum
• Rapidly prototype, test, and iterate using real feedback in live environments
• Use AI tools in your own workflow to move faster and think better

Who You Are

• You’re deeply interested in how humans think, behave, and change
• You care about motivation, habits, and decision-making, not just interfaces
• You love design and building a distinctive brand
• You love turning messy, emotional problems into simple, clear flows
• You’re comfortable with ambiguity and figuring things out as you go
• You’re fast, iterative, and not precious about your work
• You actively use AI in your own design process and are excited by what it enables
• You want to build something meaningful with real-world impact

Must-Have Experience

• 5+ years in product / UX / UI design
• Strong experience designing mobile-first products
• A strong portfolio demonstrating how your work has shaped user behaviour
• Deep proficiency in Figma and prototyping tools
• Clear, confident communicator who can explain the “why” behind decisions, grounded in user insight and behavioural thinking
• Strong visual design fundamentals - able to translate brand into clear, intuitive, and emotionally engaging product experiences

Strong Bonus

• Experience in behaviour-driven products (fitness, gaming, learning, habit-building, coaching apps)
• Experience designing personalised or adaptive user journeys and motivation systems
• Experience with AI / LLM-powered experiences
• Experience in high-trust, high-stakes decision environments

What Success Looks Like

• Users feel guided, motivated, and clear on what to do next
• The product drives real behaviour change, not just engagement
• Personalised journeys feel seamless and intuitive
• Our AI co-pilot becomes a core part of the experience
• The product evolves from “good” to truly category-defining
• You become a key voice in how Aera builds product collaborating alongside our design, marketing, product and other team members

How We Work

• Small, high-trust team
• Fast decisions, fast iteration
• We seek real feedback from real users
• As a start-up, everyone contributes beyond their role and no task is too small

❤️ Why Aera

• You’ll design a product that helps people achieve something life-changing.
• You’ll work at the intersection of AI, psychology, and real-world outcomes
• And you’ll be part of a team building what we believe will become the default way people get into their first home around the world.

How to Apply

Send:

• Apply at Seek with Your portfolio...
• And a short note on why Aera specifically, and this role excites you - we read every single cover letter and it's a key consideration for us before we look at your portfolio so don't leave it out!