Product Analyst
Appetise
Product Analyst
Join Appetise as our Product Analyst and turn big ideas into smarter product moves. Shape what thousands cook each week—while helping top FMCG brands see what’s really cooking.
👋🏻 Intro
Appetise is where food and data meet. We help over 100,000 Aussies & Kiwis every week discover, plan, shop, and cook better meals - with more than 3,500 tried-and-loved recipes designed to make dinner time easier, cheaper, and more inspiring.
Think meal kit simplicity, with supermarket prices. Appetise automatically builds shopping baskets, so users can go from recipe to checkout in just a few taps.
Behind the scenes, Appetise is also a discovery and insights platform for FMCG brands. By connecting recipes to real supermarket baskets, we help brands see how their products are used, when people switch, and what trends are bubbling up in real kitchens.
It’s food meets data, delighting home cooks while giving brands a live view into what’s really cooking across Australia & NZ.
We’re a team of 17 across NZ and Sydney, moving fast with big ambitions. And now, we're looking for a Product Analyst who can help us turn big ideas into validated, high-impact product launches.
🚀 About the Role
As our Product Analyst, your mission is simple and critical:
Turn vision into validated product decisions that unlock growth, alignment, and world-class user experiences.
You’ll work closely with our CEO, Design, Engineering, Marketing, and GTM teams to:
- Translate product vision into clear, testable directions
- Validate assumptions early with data and real users
- Keep the product roadmap sharp, prioritised, and aligned
- Ensure we launch the right things, fast, and measure whether they worked
This is an execution-focused role. You’re the connective tissue that turns strategy into action, helps teams move with clarity, and keeps us building products users genuinely want.
Perfect for you if:
You’re a curious, data-literate, design-aware product thinker who loves working fast, testing ideas early, and collaborating deeply across teams.
The salary range for this role is $120,000 - $160,000
🔑 Key Responsibilities
1. Turn Vision Into Product Direction (35%)
- Translate high-level ideas from our CEO into clear product specs, hypotheses, and test plans.
- Validate assumptions early using data, interviews, prototypes, and experiments.
- Ensure every major decision is grounded in clarity and customer insight.
- Bring structure and focus to product discussions to keep the team aligned and moving.
2. Drive Discovery & Validation (25%)
- Lead lightweight, fast product discovery across new and existing features.
- Identify real user problems and test solutions quickly - before engineering invests heavily.
- Collaborate closely with Design to turn ideas into wireframes, prototypes, and UX flows.
- Run usability tests and customer interviews to ensure we build what actually works.
3. Own Product Measurement & Insights (20%)
- Track adoption, retention, feature usage, and success metrics.
- Diagnose what’s driving engagement, and what’s slowing users down.
- Work with Engineering and Marketing to set up analytics, instrumentation, and dashboards.
- Turn insights into actionable recommendations that improve UX and product performance.
4. Maintain a Clear Roadmap & Backlog (15%)
- Keep the roadmap updated, prioritised, and aligned with business goals.
- Write crisp, actionable specs that give Design and Engineering clarity.
- Bring transparency, momentum, and structure to cross-functional workflows.
- Ensure we’re working on the right things, and saying “not now” to the rest.
5. Cross-Functional Collaboration (5%)
- Partner deeply with Design, Engineering, Marketing, and GTM.
- Communicate openly, frequently, and clearly. No surprises, no silos.
- Keep teams aligned through updates, clarity of reasoning, and shared outcomes.
💡 Who You Are
You’ll thrive in this role if you’re:
- Discovery & validation native - confident testing ideas through data, interviews, prototypes, and experiments.
- Execution-focused - you help teams move fast with clarity, not sit in vision-land.
- Data-literate - comfortable digging into adoption, retention, churn, and feature performance.
- Design-fluent - you can talk UX, understand good product patterns, and collaborate with designers smoothly.
- Technically conversant - comfortable discussing trade-offs with engineers.
- Collaborative & transparent - you bring people along, not decisions down from above.
- Startup-tough - you thrive in ambiguity, move quickly, and prefer iteration over over-planning.
- Curious about AI - and skilled at leveraging it to move faster.
Experience Level
- 3–6+ years as a Product Manager, Product Analyst or hybrid role.
- Strong experience in early-stage or high-growth startups.
- End-to-end ownership of product launches, from discovery → delivery → measurement.
Bonus Points
- Experience in product design or UX.
- Ability to turn rough ideas into prototypes or visual concepts.
- Prior experience reporting directly to a founder.
- Comfortable wearing multiple hats and helping shape product culture.
📌 Why This Role Matters
Appetise is scaling fast across both B2C and B2B - and product clarity is the engine behind that growth.
Without this role, velocity will slow down, alignment will break, and ideas won’t turn into outcomes.
With the right person, we’ll:
- Launch better products, faster
- Open new markets with confidence
- Increase customer adoption, retention, and satisfaction
- Make better, clearer, data-backed decisions
- Keep teams aligned and moving in the same direction
This is a chance to shape the future of a platform used weekly by thousands of households - and to bring huge value to major FMCG partners across AU/NZ.
📜 What We Offer
- High-impact role - Own and drive product delivery in a fast-scaling company.
- Global Expansion - Help take Appetise from AU/NZ to the world.
- Cross-Functional Exposure - Work deeply with Design, Engineering, and GTM.
- Fast Career Progression - Join early, grow quickly. This is a role built for future product leaders.
- Flexible Work Culture - Work from our Christchurch office and remotely.
- Real Ownership - Have a meaningful say in what we build and why.
🚀 Ready to build the future of food & data?
Apply now. Let’s build something extraordinary.
How We Hire
- Apply now + include a short note on why this role excites you.
- Intro call with our team.
- First interview + take-home task with our CEO and Engineering Leaders.
- Final interview with our hiring team.
- If it’s a great fit, we’ll move fast. We’re hiring now.
Applications close when we find the right person.
- Department
- Product + Engineering
- Role
- Product Analyst
- Locations
- Christchurch
- Remote status
- Hybrid
About Appetise
We're changing the game in grocery marketing
FMCG brands pour millions into reaching shoppers—but miss the moment that actually matters. When someone's planning dinner and deciding what to buy, that's where we come in.
What We Do
We connect brands with grocery shoppers at the exact moment they're making purchase decisions—and we can prove it works.
We've cracked what the industry couldn't: recipe marketing that actually drives sales. Finally, marketing that marketers can prove works.
Who We Are
We're strongest as a team. We embrace change. We learn from every outcome. And we're unwaveringly committed to our customers.
We value different personalities, viewpoints, and cultures—because diverse perspectives bring better solutions. Work happens in our Christchurch and Sydney offices, with Monday Lunch, Treat Tuesdays, and quarterly team days that aren't just perks—they're proof of how seriously we take teamwork.
Product Analyst
Join Appetise as our Product Analyst and turn big ideas into smarter product moves. Shape what thousands cook each week—while helping top FMCG brands see what’s really cooking.
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