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Content Specialist

ArchiPro

ArchiPro

Parnell, Auckland, New Zealand
Posted on Monday, April 8, 2024

The talented SEO Content Specialist at ArchiPro, will be responsible for creating high-quality, SEO-optimized content, that drives organic traffic, improves search engine rankings, and enhances the overall online visibility and performance of ArchiPro.

At ArchiPro we’re on a mission to simplify the end-to-end build or renovation journey by connecting professionals and products with homeowners and specifiers.

We believe that SEO content marketing builds authority for ArchiPro in the architecture and design sector by creating compelling and informative content that addresses key challenges, trends, and opportunities shaping the industry landscape, as well creating content that educates, informs, and inspires homeowners at every stage of their project. From understanding design concepts to navigating legal parameters and selecting materials, the content you produce will be a trusted resource that empowers homeowners to make informed decisions and achieve their vision.

Responsibilities:

  • Develop and implement effective SEO content, including business centric content, and consumer centric content to help drive the use of the ArchiPro platform.
  • Conduct keyword research to plan content that drives organic traffic to our blog and attracts potential new business customers.
  • Collaborate with the wider marketing and sales teams to create targeted content that attracts and engages business leads at different stages of the funnel.
  • Optimize existing content for SEO and lead generation, incorporating best practices and relevant keywords to boost its performance.
  • Own your content - from ideas to briefing, proofreading, editing, publishing articles and reporting: you will own every stage of the process.
  • Implement on-page SEO strategies to optimize website content to improve search engine rankings and user experience.
  • Hands-on manage the content outreach and approval process with internal and external stakeholders.
  • Strategising content pillars and sub pillars alongside the SEO Content Strategist.
  • Understand the wants, needs and pain points of our potential business customers and homeowners.
  • Analyze the performance of ArchiPro blogs, write detailed reports, and use these findings to bring more insights and growth.
  • Strong collaboration within the SEO Content team as well as other relevant teams in ArchiPro.
  • Other tasks or deliverables as needed to support SEO and Marketing teams.

Requirements:

  • You have +2 years of SEO Content Marketing experience and have brought demonstrable impact in terms of new customers and business goals through your content (beyond just traffic).
  • You have experience with marketing to business customers or B2B marketing in general.
  • Proven hands-on SEO experience, covering content, on-site, outreach and tactical SEO strategies in competitive sectors
  • A good understanding of SEO content skills (copywriting, understanding the value of content for SEO, keyword integration, does a hyper-link stand out, etc.)
  • You are able to use different SEO tools (GA, GSC, Ahrefs, SEMRush and Looker (bonus)) and explain your analysis / findings to other people in an easy-to-understand way.
  • Demonstrates consistent logic, rationality, and objectivity in decision-making.