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Icehouse Ventures
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Head of Paid Performance Marketing



Marketing & Communications
Parnell, Auckland, New Zealand
Posted on Wednesday, May 1, 2024

ArchiPro is not just another online platform; the people here at ArchiPro are revolutionising an entire industry.

Today, building and renovating is a time-consuming, expensive, demanding, and fragmented process, and great design feels restricted to the privileged few. Separately, we’re witnessing industry after industry being revolutionised by technology, yet the building industry and all of the elements involved in the process have yet to undergo this level of digital innovation and transformation—until now.

Meet ArchiPro—a cutting-edge all-in-one platform built on exceptional design and world-class engineering; we have quickly become a game-changing industry leader.

Every month, nearly half a million people use the Archipro platform to search for Products, connect with Professionals, and find Project Inspiration for their building projects. Our platform empowers businesses to grow online and helps millions of people embarking on their building journey find what they love and need, from architects, designers and builders to products and materials.

We are on a mission to simplify the end-to-end building experience and are looking for an Events Manager to join our team.

  • ArchiPro is frequently ranked among the top 10 most disruptive companies in AU and NZ.
  • ArchiPro is backed by Tiger Global, one of the largest funds globally, and they only back the world's most exceptional companies. They have invested in Facebook, TikTok, Air BnB, Alibaba, Roblox, and Stripe. They believe the next $100b business in their portfolio is ArchiPro.
  • We have an excellent ESOP structure in place designed to not only reward you with a strong base and commission structure but also with the ability for you to have a stake in the business.
  • We have crushed New Zealand, we are disrupting Australia and now, we are gearing up to launch in California, and soon, we will be the default residential building platform globally.

The Head of Performance Marketing is a pivotal role in our organisation, helping drive the next generation of success across our performance channels. The successful candidate will lead our performance marketing function and drive improved B2C and B2C acquisition and engagement.

Reporting into the GM Marketing you will be working to plan, implement and manage the performance strategies across a range of channels to support the overarching marketing and client advertising strategies.

You will be responsible for traffic and demand generation, growing both our B2B & B2C efforts, supporting all marketing campaigns with a performance lens. You will also be responsible for optimising the success of our client performance campaigns (B2B2C), generating results and ROI.

You’re as comfortable with your hands on the tools whilst also directing others. But also willing to take a step back and think strategically, proactively identifying opportunities, and tackling proactively.

Key Responsibilities include but are not limited to:

  • Develop and execute comprehensive global paid media strategies to drive incremental revenue & maximise CLV across (but not limited to) Meta, Google, Pinterest, LinkedIn, Snapchat, and YouTube.
  • Manage the allocation of advertising budgets across platforms to ensure efficient allocation in line with Marketing Mix Modelling (MMM) analysis & Marketing Efficiency Ratio (MER) targets.
  • Provide regular reporting and analysis of paid media KPIs and metrics to the wider business, demonstrating the impact of paid media and informing strategic decision-making.
  • Collaborate cross-functionally with marketing, analytics, creative, and product teams to align paid media initiatives with overall business objectives and product launches.
  • Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
  • Consulting with clients to understand their business and translate that into a strategy that will achieve their objectives. Combining data and common sense to make informed decisions on campaigns.
  • End to end creation of ad accounts - Including existing and new channel set up and campaign creation, pixel installation and tracking set up.
  • Lead the implementation, copywriting, and creative aspects of paid ad campaigns across B2B2C channels, optimising growth and engagement.
  • Monitor & stay on top of industry trends, emerging technologies, and best practices in paid media to maintain a competitive edge and capitalise on new opportunities.

Other Position Requirements:

  • Develop collaborative and strategic relationships with your peers and key internal stakeholders.
  • Actively contribute to the ArchiPro company culture making an effort towards ensuring that ArchiPro is the best place to work.
  • Help contribute to improving ArchiPro company processes, tools and initiatives to ensure that we’re always working in an effective and efficient capacity allowing us to deliver the best work for our clients.
  • Represent ArchiPro professionally and always to the highest standard, striving to deliver your best work with the clients’ and company’s best interest at heart.