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Icehouse Ventures
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Digital Marketing Specialist



Marketing & Communications
Parnell, Auckland, New Zealand
Posted on Friday, May 31, 2024

ArchiPro is not just another online platform; the people here at ArchiPro are revolutionising an entire industry.

Today, building and renovating is a time-consuming, expensive, demanding, and fragmented process, and great design feels restricted to the privileged few. Separately, we’re witnessing industry after industry being revolutionised by technology, yet the building industry and all of the elements involved in the process have yet to undergo this level of digital innovation and transformation—until now.

Meet ArchiPro
—a cutting-edge all-in-one platform built on exceptional design and world-class engineering; we have quickly become a game-changing industry leader.

Every month, nearly half a million people use the Archipro platform to search for Products, connect with Professionals, and find Project Inspiration for their building projects. Our platform empowers businesses to grow online and helps millions of people embarking on their building journey find what they love and need, from architects, designers and builders to products and materials.

We are on a mission to simplify the end-to-end building experience and are looking for a Business Director to join our team.

  • ArchiPro is frequently ranked among the top 10 most disruptive companies in AU and NZ.
  • ArchiPro is backed by Tiger Global, one of the largest funds globally, and they only back the world's most exceptional companies. They have invested in Facebook, TikTok, Air BnB, Alibaba, Roblox, and Stripe. They believe the next $100b business in their portfolio is ArchiPro.
  • We have an excellent ESOP structure in place designed to not only reward you with a strong base and commission structure but also with the ability for you to have a stake in the business.
  • We have crushed New Zealand, we are disrupting Australia and now, we are gearing up to launch in California, and soon, we will be the default residential building platform globally.

The Role

Are you passionate about marketing and eager to take your career to the next level? We are excited to announce this role that offers you the best opportunity to expand your skills across key marketing channels.

Why you'll love this role and team:

  • Dive into the world of marketing with hands-on experience in digital, social media, content and email marketing.
  • Gain exposure to a variety of marketing tools and platforms, learning from experienced team members who are eager to share their knowledge.
  • Join a forward-thinking team that encourages creativity and innovation.

The Senior Digital Marketing Executive is the driving force behind delivering marketing communications on behalf of ArchiPro’s clients and brand.

The departement is responsible for creating and managing all client advertising that is executed across our social channels, EDMs and across onsite placements. They work closely with the Studio Traffic Manager to ensure that the client's content is presented in an appealing way, but also making sure it’s accurate and consistent across all platforms.

In this role, you will directly manage all content targeted at growing our paid advertising clients’ brand recognition throughout our database and social audience, and conversion through to their ArchiPro profile.

Key Responsibilities include but are not limited to:

  • Ownership of the ArchiPro Advertising booking schedule in Airtable
  • Managing advertising and content creation deadlines and keeping to the advertising schedule at all times.
  • Create, copy write and execute all digital assets for ArchiPro’s key campaigns and client advertising across EDMs, social and onsite placements.
  • Liaising with and chasing clients for content (with support from Studio Traffic Manager).
  • Send proofs of all advertisements to clients or key internal stakeholders with a deadline (seeking feedback/approval). Requested client edits to advertisements are made, within ArchiPro guidelines.
  • Build weekly EDMs to deadline, ensuring that there are no content gaps, filling any gaps as needed with the support of our Studio Traffic Manager.
  • Code, schedule and send out daily EDM publications.
  • Schedule all social media posts as per client bookings and manage the targeting of these as required.
  • Build, copyright and create all onsite client advertising as per the guidelines and provide proofs back to the clients.
  • Ensure all content is in line with the ArchiPro brand, complimenting both the client and ArchiPro.
  • Assist with analytics and key metric reporting
  • Ad hoc tasks and when required.