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Icehouse Ventures
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Head of Marketing Consumer



Marketing & Communications
Parnell, Auckland, New Zealand
Posted on Tuesday, June 18, 2024

ArchiPro is not just another online platform; the people here at ArchiPro are revolutionising an entire industry.

Today, building and renovating is a time-consuming, expensive, demanding, and fragmented process, and great design feels restricted to the privileged few. Separately, we’re witnessing industry after industry being revolutionised by technology, yet the building industry and all of the elements involved in the process have yet to undergo this level of digital innovation and transformation—until now.

Meet ArchiPro—a cutting-edge all-in-one platform built on exceptional design and world-class engineering; we have quickly become a game-changing industry leader.

Every month, nearly half a million people use the Archipro platform to search for Products, connect with Professionals, and find Project Inspiration for their building projects. Our platform empowers businesses to grow online and helps millions of people embarking on their building journey find what they love and need, from architects, designers and builders to products and materials.

We are on a mission to simplify the end-to-end building experience and are looking for a Head of Marketing Consumer to join our team.

  • ArchiPro is frequently ranked among the top 10 most disruptive companies in AU and NZ.
  • ArchiPro is backed by Tiger Global, one of the largest funds globally, and they only back the world's most exceptional companies. They have invested in Facebook, TikTok, Air BnB, Alibaba, Roblox, and Stripe. They believe the next $100b business in their portfolio is ArchiPro.
  • We have an excellent ESOP structure in place designed to not only reward you with a strong base and commission structure but also with the ability for you to have a stake in the business.
  • We have crushed New Zealand, we are disrupting Australia and now, we are gearing up to launch in California, and soon, we will be the default residential building platform globally.

As the Head of Marketing Consumer, you will spearhead ArchiPro's endeavors to position ourselves as the go-to destination for homeowners around the world. You will strategise, develop, and execute B2C marketing campaigns that attract, nurture and resonate with our target audiences, and drive conversions.

In this role, you will craft and execute innovative global marketing strategies that resonate with our target audience, overseeing campaigns from concept through execution. Reporting directly to the GM of Marketing, you will play a pivotal role in shaping the future of ArchiPro’s consumer-facing initiatives. Your responsibilities will involve a mix of strategic planning, team leadership, and hands-on execution, with a focus on delivering measurable results that align with our growth objectives.

You will empower homeowners to bring their dream homes to life. We are where beautifully designed spaces begin.

Areas of Responsibility:

  • Strategic Marketing Leadership: Develop and implement comprehensive global marketing strategies that engage homeowners, increase brand awareness, and drive platform adoption.
  • Campaign Management: Lead the planning, execution, and optimization of marketing campaigns across various channels, including digital, content, social media, and direct marketing, tailored to diverse international markets.
  • Audience Engagement: Craft compelling messaging and content strategies that resonate with homeowners globally, building a strong emotional connection with the brand.
  • Analytics and Insights: Utilize data-driven insights to refine marketing approaches, improve user engagement, and maximize ROI on marketing expenditures.
  • Cross-Functional Collaboration: Work closely with the B2B team, product, data, and customer success departments to ensure a cohesive brand strategy and user experience across all touchpoints.
  • Innovation and Growth: Stay ahead of industry trends and leverage emerging tools and technologies to keep ArchiPro at the forefront of the home improvement market.

Ideal Candidate Qualities:

  • Proven Marketing Expertise: Experience in B2C marketing, particularly within digital platforms, with a successful track record of growing brand awareness and user bases on an international scale.
  • Creative and Strategic Thinker: Ability to generate innovative ideas and translate them into actionable and successful global marketing strategies.
  • Results-Driven: Focused on achieving significant marketing outcomes, driving growth, and enhancing user engagement and satisfaction.
  • Exceptional Communicator: Skilled in articulating vision, crafting compelling stories, and engaging diverse global audiences.
  • Leadership and Influence: Demonstrated ability to lead and inspire a team, driving them towards achieving common goals and outstanding results.