About ArchiPro:

ArchiPro is a design-led, two-sided marketplace transforming the architecture, design, and building industry. We connect homeowners, architects, designers, builders, and suppliers through world-class content, powerful digital tools, and a highly engaged professional community across NZ, AU and (soon) the US. As ArchiPro scales globally, our future growth depends on how effectively we help clients adopt our platform, stay engaged, and realise long-term value. This role sits at the heart of that mission.

About The Role:

The Demand Gen Lead - Marketing is driven by an obsession with outreach, growth and measurable scale. This role exists to push the boundaries of what’s possible in how we attract, engage, and convert new business, turning data, automation, and precision targeting into engines of predictable revenue. It’s about architecting the systems that power growth, not just managing them. From the first point of outreach to the final stage of conversion, this role owns the infrastructure, technology, and feedback loops that transform curiosity into qualified opportunity at scale.

They combine a marketer’s instinct for storytelling with an operator’s command of systems, creating the frameworks and automations that make sales smarter, faster, and more efficient. Every decision, every workflow, every optimisation is anchored in results, designed to move the needle on pipeline performance, conversion rates, and revenue growth.

In short: this role builds the machine that makes growth measurable, repeatable, and scalable.

They will:

• Adopt, own, and drive the technologies and frameworks that underpin scalable outreach, from Clay to CRM to LinkedIn Navigator.
• Architect end-to-end growth funnels that transform prospects into qualified opportunities, seamlessly and at scale.
• Remove friction and manual effort from the sales process, freeing the team to focus on high-value interactions.
• Continuously analyse, test, and refine every stage of the funnel to unlock new growth levers and measurable performance improvements.

This is a builder’s role, part strategist, part operator, sitting at the intersection of sales, marketing, and technology. The mandate: systematise growth, measure everything, and create the infrastructure that makes revenue scale predictable.

1. Growth Systems Architecture

• Architect the end-to-end systems that enable scalable outreach, lead generation, and conversion.
• Design the integrations and data flows between marketing, sales, and analytics platforms, ensuring every interaction is measurable and attributable.
• Translate growth strategy into technical infrastructure: building repeatable frameworks that automate and optimise the journey from lead to revenue.
• Evaluate, implement, and own tools such as Hubspot, Clay, LinkedIn Sales Navigator and supporting data enrichment or automation platforms.
• Ensure the growth stack is unified, scalable, and built for precision, one source of truth for all outreach and funnel activity.

2. Funnel Strategy & Design

• Define and operationalise the entire funnel - from first touch to MQL, SQL, and closed-won.
• Establish clear lead-scoring criteria, qualification logic, and SLA hand-offs between marketing and sales.
• Create conversion paths, outreach cadences, and automation logic that maximise funnel velocity and lead quality.
• Continuously map the customer journey, identifying and resolving drop-off points or inefficiencies.

3. Data-Driven Outreach & Lead Generation

• Build and maintain outreach systems that leverage automation for scale without losing personalisation.
• Use tools like Clay to construct data-rich, segmented outreach lists with live enrichment and intent signals.
• Manage outbound strategy through channels like LinkedIn, email, and account-based targeting, ensuring precision and compliance.
• Own experimentation and optimisation of outreach messaging, cadence, and timing to improve response and conversion rates.
• Align outreach systems with inbound activity to ensure all prospects are nurtured and measured within a unified funnel.

4. Growth Experimentation & Optimisation

• Establish a culture of testing and iteration - running structured experiments across messaging, targeting, sequencing, and timing.
• Define and track performance metrics at each funnel stage (e.g., response rates, MQL:SQL ratio, velocity, CAC).
• Identify and prioritise high-impact optimisations that deliver measurable improvements to revenue performance.
• Translate insights into system updates, ensuring learnings are codified and scalable.

5. Automation & Process Enablement

• Remove manual work from outreach and sales follow-up through automation, sequencing, and smart triggers.
• Build workflows that automatically route leads, sync data, trigger notifications, and maintain CRM hygiene.
• Document all systems and processes, ensuring repeatability and ease of onboarding for future team members.
• Monitor and maintain system reliability, data accuracy, and integration performance across the tech stack.

6. Analytics, Reporting & Insight Generation

• Develop dashboards and reporting frameworks that surface key metrics: lead flow, conversion rates, funnel health, and performance trends.
• Analyse data to uncover growth levers, forecast outcomes, and advise leadership on optimisation priorities.
• Translate complex data into actionable recommendations for marketing, sales, and leadership teams.
• Ensure all measurement frameworks support clear attribution from outreach activity to revenue outcomes.

7. Cross-Functional Collaboration & Enablement

• Act as the connective tissue between marketing, sales, and technology, ensuring alignment on definitions, data, and goals.
• Collaborate with marketing on campaign execution and nurture flows; with sales on outreach effectiveness and qualification; and with tech/data teams on infrastructure and reporting.
• Provide enablement and training to sales and marketing teams on new tools, workflows, and performance insights.
• Champion data literacy and process discipline across growth-related functions.

8. Governance, Compliance & Scalability

• Ensure all outreach and data handling complies with privacy, consent, and communication regulations.
• Maintain system documentation, access controls, and audit trails for transparency and reliability.
• Build scalable frameworks that can be replicated across markets, regions, or product verticals.
• Future-proof the growth ecosystem by continuously evaluating new technologies and best practices.

Skills & Experience Required

• 5+ years in B2B demand gen, outbound, or acquisition roles
• Proven history of building SQL-level pipeline
• Strong outbound and ABM execution
• Experience with AI outreach tools and automation platforms
• Excellent copywriting for outbound + landing pages
• Strong analytical capability and confidence in funnel metrics
• Deep experience collaborating with Sales
• Experience building pipeline systems from scratch

Traits We Actually Care About

• This is a high-velocity, high-expectation creative environment. You need to thrive, not just survive, at that pace.
• Fast. Furiously fast. You execute quickly without sacrificing craft.
• Open and collaborative. No swimlanes. Everyone has opinions. You can handle it.
• Not defensive or precious. Sensitive, easily rattled personalities will struggle here.
• High-functioning problem-solver. You move solutions forward, fast.
• Excellent at spinning multiple wheels at once. Priorities shift; you keep steady.
• In love with architecture, interiors, lifestyle, and luxury. You know what premium looks like.

If you think you could fit the bill, we'd love to hear from you.