B2B Brand Marketing & Content Lead
ArchiPro
About ArchiPro
ArchiPro is a design-led, globally ambitious platform used by nearly half a million people each month to discover products, connect with professionals, and explore the best of architecture, interiors, and the wider built environment.
Built on strong content, thoughtful design, and powerful technology, ArchiPro has become one of the most influential platforms shaping how the architecture and construction industry discovers, specifies, and connects.
At ArchiPro, marketing is measured by outcomes. This role exists to turn clear thinking, strong writing, and disciplined execution into measurable adoption, conversion, and retention.
About the Role
You are a multi-dimensional B2B marketer: equal parts strategist, writer, creative and producer, fluent in marketing platforms and disciplined in the pursuit of real outcomes: adoption, conversion and retention.
This is a B2B marketing role first and foremost. Content is one of your primary levers, from strategy and ideation through to production and execution, but success is defined by what that content achieves, not how much of it exists.
You will be responsible for how ArchiPro communicates with the architecture and construction industry. How we explain our value, build trust, support adoption and earn attention over time. Your work spans demand generation and existing customers, supporting the full lifecycle from first touch through to long-term retention.
This is not a role for someone looking to fill channels or stay busy. It is for someone obsessive about performance, comfortable operating under pressure, and confident holding a point of view while remaining open to challenge.
What You’ll Do
B2B Brand Marketing & Content Leadership
Lead ArchiPro’s B2B brand and marketing from a content-led perspective, owning strategy, ideation, production and execution
Build and run the content engine across website, blogs, lifecycle communications, education, case studies, thought leadership and video scripting
Write and concept content that clearly articulates ArchiPro’s proposition to architects, designers, builders and suppliers
Move confidently across formats including long-form writing, short-form copy, video scripts, platform education and campaign content
Work closely with a designer to bring ideas to life through strong creative direction, briefs and execution
Industry Narrative & Brand Reputation
Build ArchiPro’s reputation as a credible, design-literate, industry-first platform
Develop marketing and content that reflects how the architecture and construction industry actually operates
Ensure all B2B communications are cohesive, consistently positioned and clearly expressed
Engage broadly with our B2B audience, including paying suppliers, professionals and platform users, through ongoing communications, education and platform messaging
Demand Generation & Lifecycle Content
Develop the content framework and content engine that attracts, nurtures and converts new business
Create lifecycle content that supports acquisition, activation, adoption and retention
Ensure messaging across demand generation and the customer lifecycle is aligned, intentional and performance driven
You will come from a background where you have been obsessive about the performance of channels and platforms, including LinkedIn, Meta, YouTube, Google, HubSpot and emerging distribution channels, and where you have learned what actually works in practice, not just in theory
Customer Education, Product Adoption and Value Realisation
Create content that helps clients understand the platform, adopt tools and see value over time
Develop education and training materials across written, video and in-platform formats that reduce friction and build confidence
Translate platform and product updates into clear, customer-first messaging
Support customer success through communication that helps clients feel informed, capable and supported
Marketing Systems, Tooling & Performance
Work hand in glove with our lifecycle-focused technical systems lead, who owns the underlying marketing and lifecycle engine including automation, data flows and measurement
Act as the content and narrative counterpart to that role, shaping what moves through the system and how it performs
Operate comfortably outside strict lanes, with healthy tension and shared ownership of outcomes
Contribute to decisions around tooling, experimentation and optimisation, including scoping and pitching new technologies to leadership
Bring a tester’s mindset for platforms and technology. You actively track new tools coming to market, investigate them critically, and implement the ones that genuinely improve performance, whether AI assisted content creation, distribution, engagement or workflow tooling
Stay close to performance and optimisation, understanding how content feeds algorithms, behaviour and conversion across core channels
How We Think About B2B Content
Much of what passes for B2B content today is stale, corporate and forgettable. It treats its audience like a system rather than real people running real businesses under real pressure.
That is not the work we want to make.
This role exists to create B2B marketing that is intelligent, human and commercially effective. Content that respects its audience, earns attention and compounds in value because it actually performs.
What This Role Is Ultimately Responsible For
Getting more people in the industry actively using ArchiPro’s tools to do their jobs better
Converting more of those users into paying customers on the platform
Keeping those customers by helping them adopt features, understand value and succeed over time
Content is the lever. Outcomes are the measure.
Traits We Actually Care About
This is a high-expectation, opinionated environment.
You are obsessive about outcomes and continuous improvement
You thrive under pressure and scrutiny
You have strong opinions, held confidently without becoming defensive
You welcome feedback, debate and iteration
You move quickly without sacrificing judgement or craft
You manage multiple priorities without losing clarity
People who are easily rattled, overly precious about their work, or uncomfortable with challenge will struggle here.
What You’ll Bring (Experience & Capability)
We are less interested in how long you have been doing this and more interested in what you have learned, what you have shipped and what you now know works.
Our instinct is that this role suits someone with roughly five plus years in B2B marketing, but that is a guide, not a gate.
You will bring:
Demonstrated experience leading B2B brand and marketing work, with content as a primary growth lever
Experience taking a brand global or exposure to key market expansion, including adapting messaging for new audiences and regions, would be well received
A strong body of work showing clear thinking, strong writing and disciplined execution
Experience working across channels and platforms including LinkedIn, Meta, YouTube, Google and HubSpot, with a focus on outcomes, not just activity
A solid understanding of SEO fundamentals and how content contributes to discoverability, performance and long-term value
Comfort operating close to performance, measurement and optimisation
Experience collaborating with designers, technical marketers and platform specialists
How to Apply
Show us your work.
Please include a link to examples of B2B marketing and content you have been responsible for. This work must have been conceived and created by you. You may have used designer or production support, but be clear about what you owned and why it worked.
Applications without a portfolio will not proceed to the next stage.
Your CV matters, but not as a chronological list of roles. We want to understand how you think, how you approach problems and how you make decisions.
Show us the real you. The marketer behind the work.
Please include a link to your LinkedIn profile in your application.
For the Curious Minds: (please copy/paste the full URL, as SEEK is unable to support hyperlinks due to potential security risks)
What our clients have to say: https://www.youtube.com/watch?v=yFcUn1JPZMY
What our team have to say: https://www.youtube.com/watch?v=s9IxfnTg9g0
Inside our offices: https://www.youtube.com/watch?v=VkVgL8j5kog&t=21s
For more on our success, you can read here: https://www.nzherald.co.nz/business/companies/construction/online-building-products-business-archipro-inks-35m-capital-raise-backers-include-new-york-fund-managers-tiger-global/6GLYJ4TD33CGS6CTQ5APBSVFTY/
Our Founder's inspirational story as featured in M2 Magazine: https://m2now.com/refugee-to-digital-powerhouse-the-man-who-set-out-to-transform-an-industry/
Updated benefits:
Competitive Base Salary + Bonus + Commission - $200K+ OTE (For the CX team)
Work in a beautifully designed office space based in Parnell
Enjoy long service “ArchiVersary” days off each year of service
Opportunity to join our ESOP
Dog friendly workplace
At ARCHIPRO, you're not just taking a job; you're igniting a career that makes a difference - we look forward to connecting!
Our Vision
Our vision is to empower people to create better spaces in which we experience life. To do this, we're making quality architecture more accessible, and this, in turn, will inspire people to invest in quality products and trusted professionals they need to get the job done on time and on budget.
Our Values
We are powered by design
The PRO mentality is in our DNA
We pursue excellence relentlessly
Our success is defined by our clients’ success
At the heart of our platform is the user
We are a star team, not a team of stars
