About ArchiPro

ArchiPro is a design-led, globally ambitious platform used by nearly half a million people each month to discover products, connect with professionals, and explore the best of architecture, interiors, and the wider built environment.

Built on strong content, thoughtful design, and powerful technology, ArchiPro has become one of the most influential platforms shaping how the architecture and construction industry discovers, specifies, and connects.

At ArchiPro, marketing performance is designed, measured, rebuilt and optimised. This role exists to build and run the systems that make that possible.

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About the Role

You are the owner of ArchiPro’s marketing and lifecycle engine.

This is not a narrow demand generation role. It is a full-spectrum marketing systems role responsible for performance across the entire lifecycle — from demand and acquisition through to activation, adoption, retention and renewal readiness.

You will come in, review how things currently work, understand where the business is heading, and then recommend, stand up and operate the technology stack and operating model to take us there. You are both a builder and a long-term owner of the system.

This role works hand in glove with the B2B Brand Marketing & Content Lead. They own the voice, narrative and content moving through the system. You own the engine that makes that work measurable, scalable and repeatable.

Performance accountability is shared. When results are off track, the expectation is not to explain why — it is to work together to correct course and prove improvement.

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What You’ll Do

Marketing & Lifecycle Systems Ownership

• Own the end-to-end marketing and lifecycle systems across acquisition, activation, adoption, engagement and retention

• Review existing systems and workflows, identify gaps and inefficiencies, and define the architecture required to support the next phase of growth

• Design, stand up and run the tooling, workflows, automations, integrations and measurement frameworks that ensure lifecycle performance is continuously monitored, improved and held to account

• Be accountable for system reliability, data integrity, attribution and scalability

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HubSpot, CRM & Sales Pipeline Operations

• Work directly with sales pipelines in HubSpot, continuously improving structure, stages, flow and usability

• Refine lifecycle stages, lead scoring, qualification logic and handoffs into Sales based on real performance data

• Partner closely with Sales to improve sequencing, pipeline hygiene and conversion quality

• Ensure marketing activity translates into clear, usable, sales-ready opportunities

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Demand, Lifecycle & Performance Infrastructure

• Build the infrastructure that supports demand generation, nurture, lifecycle progression and retention

• Ensure inbound, outbound and lifecycle activity is connected within a single system of record

• Define performance frameworks and dashboards that reflect commercial reality rather than vanity metrics

• Identify bottlenecks, drop-offs and inefficiencies across the funnel and lifecycle and take responsibility for fixing them

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Measurement, Performance & Accountability

• Co-own marketing and lifecycle performance outcomes alongside the B2B Brand Marketing & Content Lead

• Establish clear performance benchmarks across demand generation, lifecycle progression and retention

• Continuously monitor performance signals and identify underperformance early

• Take responsibility for correcting performance issues through system changes, workflow updates or process improvements

• Validate that fixes have worked through follow-up measurement and iteration

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Tooling, Experimentation & Optimisation

• Lead the evaluation, testing and adoption of marketing and lifecycle tools

• Make informed calls on what to implement, what to scale and what to retire

• Bring a clear point of view on tooling across automation, enrichment, engagement, AI and analytics

• Ensure technology serves strategy and performance, not the other way around

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Partnership with Brand & Content

• Work hand in glove with the B2B Brand Marketing & Content Lead

• You own the system. They own the message. Both roles own outcomes

• Expect overlap, debate and shared decision-making

• You will have opinions on content distribution and performance

• They will have opinions on systems, tooling and constraints

• The strength of this role comes from collaboration, not clean swim lanes

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What This Role Is Ultimately Responsible For

• A marketing and lifecycle engine that actually works

• Clean movement from demand to sales to retention

• Clear attribution and performance visibility

• Systems that scale with the business rather than against it

• Ensuring performance issues are identified, fixed and measurably improved

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Traits We Actually Care About

This is a high-expectation environment.

• You take ownership for outcomes, not just analysis

• You are opinionated, pragmatic and commercially grounded

• You are comfortable being challenged by creative and commercial counterparts

• You fix problems rather than explaining why they exist

• You optimise relentlessly and expect the same of the systems you build

People who want a narrow remit or advisory role will struggle here.

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What You’ll Bring (Experience & Capability)

We care less about tenure and more about evidence that you know how to build, run and improve marketing systems that perform.

You will bring:

• Proven experience building and operating marketing and lifecycle systems in a B2B environment

• Deep, hands-on expertise with HubSpot, including pipelines, lifecycle stages, lead scoring, workflows and reporting

• Experience integrating marketing systems with Sales workflows and sequencing

• Strong judgement around metrics and measurement, with the ability to distinguish between useful signals and noise

• Comfort owning systems end to end, from architecture through to ongoing optimisation

• Experience in SaaS, marketplaces or multi-sided platforms is strongly preferred

• Exposure to global or multi-market growth environments is a plus

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How to Apply

If you are interested, be prepared to talk in detail about:

• Systems you have built and operated

• Performance problems you have fixed

• Decisions you have made under pressure

• What you would change if you were building those systems again today
  

We are not looking for theory. We are looking for someone who has already built this and knows how to make it perform better.

Please include a link to your LinkedIn profile in your application.

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For the Curious Minds: (please copy/paste the full URL, as SEEK is unable to support hyperlinks due to potential security risks)

• What our clients have to say: https://www.youtube.com/watch?v=yFcUn1JPZMY

• What our team have to say: https://www.youtube.com/watch?v=s9IxfnTg9g0

• Inside our offices: https://www.youtube.com/watch?v=VkVgL8j5kog&t=21s

• For more on our success, you can read here: https://www.nzherald.co.nz/business/companies/construction/online-building-products-business-archipro-inks-35m-capital-raise-backers-include-new-york-fund-managers-tiger-global/6GLYJ4TD33CGS6CTQ5APBSVFTY/

• Our Founder's inspirational story as featured in M2 Magazine: https://m2now.com/refugee-to-digital-powerhouse-the-man-who-set-out-to-transform-an-industry/

Updated benefits:

• Competitive Base Salary

• Work in a beautifully designed office space based in Parnell

• Enjoy long service “ArchiVersary” days off each year of service

• Opportunity to join our ESOP

• Dog friendly workplace

• At ARCHIPRO, you're not just taking a job; you're igniting a career that makes a difference - we look forward to connecting!

Our Vision
Our vision is to empower people to create better spaces in which we experience life. To do this, we're making quality architecture more accessible, and this, in turn, will inspire people to invest in quality products and trusted professionals they need to get the job done on time and on budget.

Our Values

• We are powered by design

• The PRO mentality is in our DNA

• We pursue excellence in everything we do

• Our success is defined by our clients’ success’

• At the heart of our platform is the user

• We’re a star team, not a team of stars