Marketing Systems & Lifecycle Operations Lead
ArchiPro
About ArchiPro
ArchiPro is a design-led, globally ambitious platform used by nearly half a million people each month to discover products, connect with professionals, and explore the best of architecture, interiors, and the wider built environment.
Built on strong content, thoughtful design, and powerful technology, ArchiPro has become one of the most influential platforms shaping how the architecture and construction industry discovers, specifies, and connects.
At ArchiPro, marketing performance is designed, measured, rebuilt and optimised. This role exists to build and run the systems that make that possible.
About the Role
You are the owner of ArchiPro’s marketing and lifecycle engine.
This is not a narrow demand generation role. It is a full-spectrum marketing systems role responsible for performance across the entire lifecycle — from demand and acquisition through to activation, adoption, retention and renewal readiness.
You will come in, review how things currently work, understand where the business is heading, and then recommend, stand up and operate the technology stack and operating model to take us there. You are both a builder and a long-term owner of the system.
This role works hand in glove with the B2B Brand Marketing & Content Lead. They own the voice, narrative and content moving through the system. You own the engine that makes that work measurable, scalable and repeatable.
Performance accountability is shared. When results are off track, the expectation is not to explain why — it is to work together to correct course and prove improvement.
What You’ll Do
Marketing & Lifecycle Systems Ownership
Own the end-to-end marketing and lifecycle systems across acquisition, activation, adoption, engagement and retention
Review existing systems and workflows, identify gaps and inefficiencies, and define the architecture required to support the next phase of growth
Design, stand up and run the tooling, workflows, automations, integrations and measurement frameworks that ensure lifecycle performance is continuously monitored, improved and held to account
Be accountable for system reliability, data integrity, attribution and scalability
HubSpot, CRM & Sales Pipeline Operations
Work directly with sales pipelines in HubSpot, continuously improving structure, stages, flow and usability
Refine lifecycle stages, lead scoring, qualification logic and handoffs into Sales based on real performance data
Partner closely with Sales to improve sequencing, pipeline hygiene and conversion quality
Ensure marketing activity translates into clear, usable, sales-ready opportunities
Demand, Lifecycle & Performance Infrastructure
Build the infrastructure that supports demand generation, nurture, lifecycle progression and retention
Ensure inbound, outbound and lifecycle activity is connected within a single system of record
Define performance frameworks and dashboards that reflect commercial reality rather than vanity metrics
Identify bottlenecks, drop-offs and inefficiencies across the funnel and lifecycle and take responsibility for fixing them
Measurement, Performance & Accountability
Co-own marketing and lifecycle performance outcomes alongside the B2B Brand Marketing & Content Lead
Establish clear performance benchmarks across demand generation, lifecycle progression and retention
Continuously monitor performance signals and identify underperformance early
Take responsibility for correcting performance issues through system changes, workflow updates or process improvements
Validate that fixes have worked through follow-up measurement and iteration
Tooling, Experimentation & Optimisation
Lead the evaluation, testing and adoption of marketing and lifecycle tools
Make informed calls on what to implement, what to scale and what to retire
Bring a clear point of view on tooling across automation, enrichment, engagement, AI and analytics
Ensure technology serves strategy and performance, not the other way around
Partnership with Brand & Content
Work hand in glove with the B2B Brand Marketing & Content Lead
You own the system. They own the message. Both roles own outcomes
Expect overlap, debate and shared decision-making
You will have opinions on content distribution and performance
They will have opinions on systems, tooling and constraints
The strength of this role comes from collaboration, not clean swim lanes
What This Role Is Ultimately Responsible For
A marketing and lifecycle engine that actually works
Clean movement from demand to sales to retention
Clear attribution and performance visibility
Systems that scale with the business rather than against it
Ensuring performance issues are identified, fixed and measurably improved
Traits We Actually Care About
This is a high-expectation environment.
You take ownership for outcomes, not just analysis
You are opinionated, pragmatic and commercially grounded
You are comfortable being challenged by creative and commercial counterparts
You fix problems rather than explaining why they exist
You optimise relentlessly and expect the same of the systems you build
People who want a narrow remit or advisory role will struggle here.
What You’ll Bring (Experience & Capability)
We care less about tenure and more about evidence that you know how to build, run and improve marketing systems that perform.
You will bring:
Proven experience building and operating marketing and lifecycle systems in a B2B environment
Deep, hands-on expertise with HubSpot, including pipelines, lifecycle stages, lead scoring, workflows and reporting
Experience integrating marketing systems with Sales workflows and sequencing
Strong judgement around metrics and measurement, with the ability to distinguish between useful signals and noise
Comfort owning systems end to end, from architecture through to ongoing optimisation
Experience in SaaS, marketplaces or multi-sided platforms is strongly preferred
Exposure to global or multi-market growth environments is a plus
How to Apply
If you are interested, be prepared to talk in detail about:
Systems you have built and operated
Performance problems you have fixed
Decisions you have made under pressure
What you would change if you were building those systems again today
We are not looking for theory. We are looking for someone who has already built this and knows how to make it perform better.
Please include a link to your LinkedIn profile in your application.
For the Curious Minds: (please copy/paste the full URL, as SEEK is unable to support hyperlinks due to potential security risks)
What our clients have to say: https://www.youtube.com/watch?v=yFcUn1JPZMY
What our team have to say: https://www.youtube.com/watch?v=s9IxfnTg9g0
Inside our offices: https://www.youtube.com/watch?v=VkVgL8j5kog&t=21s
For more on our success, you can read here: https://www.nzherald.co.nz/business/companies/construction/online-building-products-business-archipro-inks-35m-capital-raise-backers-include-new-york-fund-managers-tiger-global/6GLYJ4TD33CGS6CTQ5APBSVFTY/
Our Founder's inspirational story as featured in M2 Magazine: https://m2now.com/refugee-to-digital-powerhouse-the-man-who-set-out-to-transform-an-industry/
Updated benefits:
Competitive Base Salary
Work in a beautifully designed office space based in Parnell
Enjoy long service “ArchiVersary” days off each year of service
Opportunity to join our ESOP
Dog friendly workplace
At ARCHIPRO, you're not just taking a job; you're igniting a career that makes a difference - we look forward to connecting!
Our Vision
Our vision is to empower people to create better spaces in which we experience life. To do this, we're making quality architecture more accessible, and this, in turn, will inspire people to invest in quality products and trusted professionals they need to get the job done on time and on budget.
Our Values
We are powered by design
The PRO mentality is in our DNA
We pursue excellence in everything we do
Our success is defined by our clients’ success’
At the heart of our platform is the user
We’re a star team, not a team of stars
