Today, building and renovating is a time-consuming, expensive, demanding, and fragmented process, and great design feels restricted to the privileged few. Separately, we’re witnessing industry after industry being revolutionised by technology, yet the building industry and all of the elements involved in the process have yet to undergo this level of digital innovation and transformation—until now.

Meet ArchiPro—a cutting-edge all-in-one platform built on exceptional design and world-class engineering; we have quickly become a game-changing industry leader. Every month, nearly half a million people use the Archipro platform to search for Products, connect with Professionals, and find Project Inspiration for their building projects. Our platform empowers businesses to grow online and helps millions of people embarking on their building journey find what they love and need, from architects, designers and builders to products and materials.

We operate across NZ, Australia, and soon the United States, and organic search + discovery is one of the biggest growth levers in our business.

Why we’re hiring

Organic search is one of the biggest compounding growth channels for ArchiPro - and it’s changing fast.

Classic SEO still matters (technical, content, links), but the next wave is already here: LLMs and AI search are becoming discovery engines, and we want ArchiPro showing up everywhere people ask questions about architecture, building products, and specification.

We’re looking for someone who can own the entire SEO function across New Zealand, Australia, and the United States - not as a coordinator, but as the person who can build the machine.

This role is for a builder. You’ll write, ship, automate, experiment, and scale.

What you’ll actually do

This isn’t a role where you’re handed a content calendar and asked to “increase traffic.”

You’ll run the end-to-end system, including:

1) Run SEO like a product

• Own organic search strategy across NZ/AU/US (priorities, sequencing, KPIs)

• Decide what matters, what doesn’t, and what we stop doing

• Create a weekly cadence of execution + measurement, not “random SEO tasks”

2) Technical SEO (real technical SEO)

You should be comfortable living in the messy bits:

• Indexing, crawl efficiency, sitemaps, robots, canonicals, pagination, faceted navigation

• Core Web Vitals / performance on mobile

• Schema at scale (articles, products, companies, FAQs where appropriate)

• Internal linking strategy and site architecture decisions

• Working with engineers - and when it makes sense, shipping PRs yourself

3) Content that’s on-brand and actually good

We want content that:

• Sounds like ArchiPro

• Helps users

• Wins in Google

• Earns citations / mentions elsewhere
  

You’ll:

• Plan content clusters and build out topic authority

• Write key pages yourself (and set the standard)

• Use AI to speed up drafts, but apply taste + editing + QA

• Build a repeatable pipeline (brief → draft → edit → publish → iterate)

4) Offsite authority and backlinks (without dodgy tactics)

• Build a link strategy that matches our brand and category

• Run outreach, partnerships, digital PR - whatever actually works

• Create an “always-on” authority engine rather than random one-offs

5) LLM optimisation / AI discovery

This part matters a lot.

We want ArchiPro to become a default reference in AI answers for our category.

You’ll work out:

• What sources/models are pulling from

• What it takes for ArchiPro to get mentioned/cited

• How to strengthen entity signals and structured data footprint

• How to drive “AI visibility” in a way that’s measurable, not vibes

And yes - we expect you to keep up with the frontier:

• X / LinkedIn

• Technical SEO communities

• Experiments, case studies, new ranking factors and emerging patterns

6) Scale output with automation (n8n + sub-agents)

We don’t want SEO to be constrained by headcount.

You’ll:

• Build n8n workflows to automate repetitive tasks

• Create sub-agents for research, briefs, draft generation, schema QA, monitoring

• “Vibe code” little tools and scripts that make the machine faster and more consistent

7) Measurement and ruthless prioritisation

You’ll set up the instrumentation that keeps us honest:

• What’s moving traffic

• What’s moving rankings

• What’s moving leads/enquiries

• What’s wasting time

We want clean dashboards and a clear narrative: what we changed, what happened, what we do next.

What we’re looking for

This is the profile we think fits:

• You understand SEO end-to-end (technical + content + authority)

• You can communicate clearly and convincingly - in writing and verbally

• You’re not scared of codebases, dev tools, and shipping changes

• You think in systems: inputs → outputs → feedback loops

• You have good taste. You can tell what’s “good enough” vs genuinely high quality

• You’re proactive and self-directed - you won’t wait for permission to run the function properly

Bonus points

• You’ve done SEO for marketplaces or large catalog sites

• You’ve built programmatic SEO properly (templates + duplication control + QA + scaling)

• You’ve worked on multi-region SEO across different SERPs and search behaviour

• You’ve already been experimenting with LLM optimisation and AI discovery

What success looks like

After a few months, we should see:

• A clear SEO operating system in place (strategy → execution → measurement)

• Major technical issues cleaned up (crawl/index health, performance, schema)

• A content engine that actually ships high-quality pages consistently

• Meaningful growth in non-brand search

• Obvious traction in AI/LLM discovery for our category

How to apply

If you are interested, please attach the following to your application:

• Resume / CV

• Cover letter

• A link to your LinkedIn profile

For the Curious Minds: (please copy/paste the full URL, as SEEK is unable to support hyperlinks due to potential security risks)

• What our clients have to say: https://www.youtube.com/watch?v=yFcUn1JPZMY

• What our team have to say: https://www.youtube.com/watch?v=s9IxfnTg9g0

• Inside our offices: https://www.youtube.com/watch?v=VkVgL8j5kog&t=21s

• For more on our success, you can read here: https://www.nzherald.co.nz/business/companies/construction/online-building-products-business-archipro-inks-35m-capital-raise-backers-include-new-york-fund-managers-tiger-global/6GLYJ4TD33CGS6CTQ5APBSVFTY/

• Our Founder's inspirational story as featured in M2 Magazine: https://m2now.com/refugee-to-digital-powerhouse-the-man-who-set-out-to-transform-an-industry/

Benefits:

• Competitive Base Salary

• Work in a beautifully designed office space based in Parnell

• Enjoy long service “ArchiVersary” days off each year of service

• Opportunity to join our ESOP

• Dog friendly workplace

• At ARCHIPRO, you're not just taking a job; you're igniting a career that makes a difference - we look forward to connecting!

Our Vision
Our vision is to empower people to create better spaces in which we experience life. To do this, we're making quality architecture more accessible, and this, in turn, will inspire people to invest in quality products and trusted professionals they need to get the job done on time and on budget.

Our Values

• We are powered by design

• The PRO mentality is in our DNA

• We pursue excellence in everything we do

• Our success is defined by our clients’ success’

• At the heart of our platform is the user

• We’re a star team, not a team of stars