ArchiPro is not just another platform. We're rebuilding how an entire industry operates.

Building and renovating has been fragmented, expensive and inaccessible for too long. We're changing that - and we're looking for someone who gets deeply uncomfortable watching the same problems repeat themselves when a better system is possible.

First, a word on who this isn't for.

If you're someone who executes a brief, hits send, monitors a dashboard and calls it a good week - this isn't your role.

We're looking for someone who sits in a campaign review and thinks why are we still doing it this way? Someone who sees a pattern in the data before anyone else has opened the report. Someone who builds systems, not just campaigns, because they understand that at scale, doing this manually is the enemy of excellence.

What ArchiPro is actually trying to solve

We operate two distinct but connected marketing engines.

The first is our own brand - driving high-value users, architects, designers and homeowners onto the ArchiPro platform, and forming and executing the B2B strategy that converts relevant segments into paying clients. This is performance at its most strategic: value-based bidding, intent signal integration, full-funnel thinking.

The second is client marketing - we activate paid media campaigns on behalf of our professional clients (largely supplier brands) who list on ArchiPro. This is high-volume, quality-critical and right now it depends too heavily on humans doing things that systems should be doing. That changes with this hire.

The person who takes this role sees both engines clearly, understands how they interact and is obsessed with making both dramatically better.

The role: Marketing Performance Lead

This role suits someone who can think in big pictures and obsesses about detail in equal measure. The strategy means nothing if the implementation is sloppy. The implementation means nothing if no one's asking whether it should exist at all. You hold both and you're restless when either is missing.

You own performance holistically. Paid media planning, platform and vendor relationships and critically, the design and build of scalable systems that get ArchiPro out of manual firefighting mode for good.

You'll work hand-in-glove with our AI capability to build genuinely autonomous ad tech: agentic campaign pacing, automated QA on setups, intelligent trafficking workflows and real-time alert systems for KPI underages and overages. The goal is a client marketing product that runs with precision at scale, without a human needing to touch every lever.

On the brand side, you're operating at the frontier. You're integrating intent signals (someone actively researching a build, browsing products, engaging with design content) into value-based bidding strategies that most teams aren't even thinking about yet. You're leading the conversation with Google, Pinterest, Meta and others.

You operate in two gears - and you're always in both simultaneously.

Gear one is strategic: What's the actual problem here, and how do we build something better? You're constantly zooming out, spotting the pattern, designing the next iteration of how we work. You're asking: why does this still require human intervention? What would a well-designed system do instead? How do we step-change the client marketing product, not incrementally improve it?

Gear two is implementation: you execute with precision, you hold quality, you deliver. But even while you're in execution, you're watching for what to improve next. You never just run the play. You're always thinking about how to redesign it.

What you'll actually be doing

On the ArchiPro brand, you'll plan and own the full paid media plan alongside the content and B2B Marketers - building detailed media schedules, owning channel mix decisions and executing across Google, Meta, Pinterest and emerging biddable platforms with the kind of rigour that means nothing slips.

On client marketing, you'll design and implement the end-to-end systems that power how we go to market for our clients at scale. That means owning UTM architecture, campaign trafficking, QA processes and pacing - but here's the thing: we don't want someone who manages that work manually in perpetuity.

We want someone who looks at the full volume of what needs to happen, sees the pattern and builds the systems, automations and workflows that mean the machine does the heavy lifting. Working alongside our technical capability, you'll architect systems that flag problems, enforce setup standards without human checking and pace budgets intelligently without constant intervention. The goal is a client marketing engine that scales without the team scaling with it.

Across both engines, you'll lead our media vendor relationships - holding genuinely senior conversations with Google, Pinterest, Meta and others about where the platforms are heading and how we stay ahead of it. You'll integrate advanced signals (Search Console data, intent data, first-party signals) into bidding strategies that reflect real value, not just last-click logic. And you'll shape how performance is measured and communicated so the whole business understands what's working and why.

What we're looking for

You are deeply embedded in the digital marketing landscape. You follow platform developments, algorithm changes and the AI tooling revolution because you're wired that way, not because it's in your KPIs. You have strong opinions about where things are going and you're already experimenting.

You think in systems. When you see a high-volume, repetitive workflow, your instinct is to design something better, not just hire more people to do more of the same. You've built or contributed to automation in paid media before or you have the technical fluency and ambition to do it now.

You're analytically rigorous without being data-paralysed. You can see the signal in noisy campaign data, form a clear point of view, and make a call. You communicate that point of view clearly to senior stakeholders and you're comfortable defending it.

We're less interested in how many years you've accumulated and more in what you've actually built and changed in that time. Show us the before and after. Show us the system you designed, the assumption you challenged, the result that surprised even you.

On background: working in-house at a high-performance company is excellent preparation — you won't have the padding of a deep agency structure or the luxury of siloed swimlanes. But if you've worked somewhere smaller, or somewhere where "that's not my job" was never an acceptable answer, you'll thrive here. We expect everyone to be compelled to improve what's in front of them — regardless of whose name is on it. If you're someone who notices a problem and walks past it, this isn't your place.

Auckland based with NZ residency required. No off shore applicants - this will largely be based with the team in Parnell based office.

Why this role, why now

ArchiPro is at an inflection point. The client marketing product has real scale potential but it needs someone who can think beyond execution and build the infrastructure for it to grow without growing the headcount proportionally. This is a genuine opportunity to shape something from the inside at a company that's moving fast in an industry that's overdue for disruption.

If you read this and thought finally, we want to hear from you.

For the Curious Minds:

• What our clients have to say: https://www.youtube.com/watch?v=yFcUn1JPZMY

• What our team have to say: https://www.youtube.com/watch?v=s9IxfnTg9g0

• Inside our offices: https://www.youtube.com/watch?v=VkVgL8j5kog&t=21s

• For more on our success, you can read here: https://www.nzherald.co.nz/business/companies/construction/online-building-products-business-archipro-inks-35m-capital-raise-backers-include-new-york-fund-managers-tiger-global/6GLYJ4TD33CGS6CTQ5APBSVFTY/

• Our Founder's inspirational story as featured in M2 Magazine: https://m2now.com/refugee-to-digital-powerhouse-the-man-who-set-out-to-transform-an-industry/

Benefits:

• Competitive Base Salary

• Work in a beautifully designed office space based in Parnell

• Enjoy long service “ArchiVersary” days off each year of service

• Dog friendly workplace

• At ARCHIPRO, you're not just taking a job; you're igniting a career that makes a difference - we look forward to connecting!

Our Vision

Our vision is to empower people to create better spaces in which we experience life. To do this, we're making quality architecture more accessible, and this, in turn, will inspire people to invest in quality products and trusted professionals they need to get the job done on time and on budget.

Our Values

• We are powered by design

• The PRO mentality is in our DNA

• We pursue excellence in everything we do

• Our success is defined by our clients’ success’

• At the heart of our platform is the user

• We’re a star team, not a team of stars