Partner Marketing Manager
AskNicely
This is a hybrid/remote role open to those in Portland OR, or Salt Lake City UT. We will consider applications on the West Coast.
Who we are:
AskNicely is the award winning customer experience platform for service businesses and we’re on a mission to make frontline work more rewarding. With teams in the United States, New Zealand and the Netherlands, we’ve got backing from amazing venture capital partners to pioneer a new category of software that will improve the daily lives of millions of frontline workers.
Lot’s of people ask about the culture at AskNicely. There are three non-negotiables to what we call “living in the purple”:
- Play to Win: We bring our “A” game to solve problems, collaborate with teams and support customers with the urgency of an owner. We have high standards, but favor progress over perfection – keeping it simple as we grow.
- Love Your Feedback: We’re in the business of feedback. We model transparency, curiosity and getting and giving feedback to keep improving..
- Be Nice: We believe a great business can be built by nice people who are *kind* to one another. We are human. We show off our personality. We stay humble.
As the Partner Marketing Manager, you’ll own how AskNicely shows up in the world through our partners. You’ll lead go-to-market initiatives with our technology, channel, and integration partners — building visibility, driving joint demand, and strengthening our partner relationships.
You’ll develop and execute co-marketing programs, create joint content and campaigns, and ensure AskNicely is top of mind within our partners’ ecosystems — from webinars and newsletters to events and social media. You’ll also work closely with our sales team to turn partner-sourced opportunities into closed deals, providing the tools, insights, and enablement they need to succeed.
This is a highly cross-functional role, partnering with marketing, sales, product, and partner success teams to ensure every collaboration delivers real value and measurable impact.
What you'll do:
Partner Strategy & Planning
- Collaborate with Partnerships, Marketing, and Sales to define the partner marketing strategy and go-to-market plans aligned with AskNicely’s growth goals.
- Prioritize partners based on business impact, engagement opportunity, and mutual growth potential.
- Build annual and quarterly partner marketing calendars — ensuring AskNicely is included in partner-led events, webinars, and campaigns.
Co-Marketing Campaigns
- Develop and execute joint campaigns with key partners across channels — webinars, digital, events, email, and social — to drive awareness and pipeline.
- Ensure consistent brand messaging and partner alignment across all co-marketing activities.
- Manage campaign performance, attribution, and ROI reporting; share insights with internal and partner stakeholders.
Partner Engagement & Relationship Management
- Serve as the primary marketing point of contact for partners — ensuring ongoing communication and collaboration.
- Proactively identify new marketing opportunities within partner ecosystems (webinars, podcasts, blogs, newsletters).
- Coordinate logistics, approvals, and deliverables for partner initiatives; follow up to ensure actions and timelines stay on track.
- Champion AskNicely internally to make sure our partners get timely support and visibility.
Content & Enablement
- Create co-branded assets such as solution briefs, case studies, landing pages, and campaign playbooks.
- Support partner enablement with sales training, marketing kits, messaging frameworks, and ready-to-use collateral that help partners tell the AskNicely story effectively.
- Work with design and content teams to produce materials that reflect our tone: nice, confident, and growth-minded.
Event & Program Management
- Plan and execute partner events, webinars, and sponsorships that amplify joint stories and drive engagement.
- Manage participation in partner-led conferences, summits, and online events — ensuring maximum AskNicely visibility and alignment with key themes.
- Coordinate logistics, booth presence, and speaker prep for joint events.
Analytics & Optimization
- Track and report on key partner marketing KPIs including leads, influenced revenue, engagement rates, and joint pipeline.
- Capture partner feedback and continuously refine campaigns and relationships based on data and insight.
- Maintain a central view of partner marketing activities and share success stories across the business.
Who you are:
- 4–7 years of B2B marketing experience, with at least 2 years in partner, channel, or ecosystem marketing (SaaS preferred).
- Proven ability to build and execute co-marketing programs that deliver measurable outcomes.
- Strong understanding of SaaS marketing channels (content, digital, events, ABM).
- Excellent relationship management, communication, and project coordination skills.
- Proactive, resourceful, and comfortable balancing strategy with hands-on execution.
- Experience with marketing automation and CRM tools (HubSpot, Salesforce)
How we show up for our team:
- Comprehensive benefits package including FREE medical, dental, vision, short term disability, paid parental leave, life insurance and other supplemental options
- Accrue up to 4 weeks paid time off - plus an 5 extra "Nice Days" per year
- Flexible, hybrid work environment
- Up to $1,500 Learning and Development reimbursement per year for personal or professional growth
- Up to 4% match on 401k contributions
Studies have shown that, while men will typically apply to a role when they have 60% of listed qualifications, women and marginalized communities tend to only apply when they meet 100% of the listed qualifications. Upholding marginalized communities is central to our core at AskNicely, so we encourage you to apply, even if you don't meet 100% of listed criteria.