Beany was born on the back of desperate pleas from kiwi companies who wanted to have access to professional accounting services but for prices that made sense to a small business. Our vision was a model where kiwi businesses could focus on their trades, knowing that we had their back. So after two months of brainstorming and whiteboarding in a commandeered office in the Clean Energy Centre in Taupo, we cracked it, and Beany was born.