Positive growth at scale

• Grow a science-led supplement that is already changing lives worldwide
• Award-winning start-up: doubled revenue last year, and we are on track to do it again
• Fixed-term contract role, with a pathway to extend or convert to permanent

Why Calocurb? We’re disrupting the status quo in the wellness industry with our unique, patented, product: Calocurb is the world’s first natural, clinically proven GLP-1 activator that helps reduce appetite. It’s science and nature combined, designed for an age of overconsumption: this capsule, supported by 15 years of clinical research and $30m in development is an extract from New Zealand hops (Amarasate).

We have successfully transformed lives globally and improved wellness for thousands. We doubled revenue in 2024 and are on track to do it again in 2025. To fuel the next stage of growth, we’re building a powerhouse team across performance marketing, customer experience, and lifecycle and retention. Our digital growth engine needs proven experts at the wheel, as we accelerate into new markets, new channels, and new levels of growth.

The role As Performance Marketing Manager, you’ll be the owner of acquisition and have a broader marketing role running projects in this dynamic team.

• You’ll own the acquisition engine end-to-end: setting strategy, directing agencies, and making the calls that turns marketing spend into measurable growth.
• You’ll drive our digital marketing strategy, deciding where every dollar goes and ensuring campaigns connect seamlessly into our website and customer journeys.
• You’ll live in the numbers: CAC, ROAS, LTV, and know how to bend them in our favour.
• You’ll also love diversity and solving other marketing challenges within a team environment

This is not a “set and forget” role! You’ll be comfortable getting in the weeds with agency partners, pushing for sharper performance every week. You’ll know when to cut spend, when to double down, and how to connect paid traffic into seamless journeys with our CX and Lifecycle teams.

There's no such thing as a typical day in a start-up! Some of the things you might be working on include:

• Reviewing performance dashboards daily, and deciding where to double down or cut back
• Briefing agencies on Meta, Google, TikTok or Amazon campaigns and holding them accountable for real outcomes
• Aligning and optimising creative to maximise outcomes
• Partnering with our CX Manager to ensure traffic lands on pages built to convert
• Leveraging the latest in digital tools and insights to grab every advantage
• Running campaign reviews that sharpen our playbook week by week
• For more details, refer to the job description here: http://bit.ly/3IiHYsa

What you’ll bring

• 7+ years in performance marketing, with real commercial results to show for it
• A thirst for the future – what’s new and what should we trial and adopt
• Well-rounded marketing expertise spanning strategy and execution
• A proven record driving CAC down, ROAS up, and LTV higher
• First-hand fluency with paid media, attribution, and marketplace optimisation
• The confidence to hold agencies to account and raise their game
• Energy, resilience and pace: the rhythm of a start-up is where you do your best work!

The deal This is a 12 month fixed-term contract with the opportunity to extend or transition to permanent as Calocurb continues to scale. We welcome both seasoned contractors and professionals currently in employment who are open to working on a contract-for-services basis.

How to apply Applications close 17 October. We’ll be reviewing CVs as they land, so don’t wait. If you want to own the growth engine of one of New Zealand’s most exciting start-ups, apply now with your CV and a short covering note.