Circles provides a golf performance intelligence platform to help players improve faster. Players can use Circles to access course insights, training plans, coach connect, and course strategy tools. Players and coaches can track progress over time and identify areas for improvement by collecting and analyzing data with Circles. Data analysis is then used to assist coaches and players in making more informed decisions, such as equipment selection, training plan design, and swing adjustment. This results in improved course performance via personalized course strategy tools.