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Social Strategist & Co-ordinator

Designer Wardrobe

Designer Wardrobe

Auckland, New Zealand
Posted on Friday, July 5, 2024

Social Strategist & Co-ordinator

Job Posted
February 27, 2024
Location
Auckland
About DW:
Designer Wardrobe was founded in 2014 and is a community of over 300,000 fashion lovers. Through our buy-and-sell Marketplace, we enable access to pre-loved designer fashion at up to 60% off retail and help drive circularity in the fashion industry by selling items they no longer wear. We have a big vision: to have pre-loved in every wardrobe in Australasia!
Role:
Reporting to the Head of Marketing, the Social Media Lead will play a key role in growing and managing Designer Wardrobe’s social community and presence across New Zealand and Australia. The ideal candidate can demonstrate experience growing social media channels for a start-up (or a personal channel with a significant following) and is an expert at driving authentic community engagement through Instagram and TikTok.
Responsibilities:
Develop and implement Designer Wardrobe's social media strategy to increase reach and engagement.
Collaborate with the Head of Marketing to determine our channel portfolio, ensuring the brand is represented consistently and effectively.
Lead digital content strategy, understanding what engages audiences and how to expand our reach.
Create, source, and produce content for social media, emails, and digital ads.
Organise seasonal content shoots, maintaining a library of on-brand, seasonal content.
Interact with our community and other fashion entities online, reflecting our brand values and mission.
Manage daily operations of DW's social platforms, including posting content on Instagram and TikTok.
Support the growth and engagement of our content creator community.
Convert marketing plans into compelling social campaigns that achieve objectives.
Collaborate with the Head of Marketing and our performance marketing agency on paid social assets.
Stay updated on social trends and content formats to ensure DW's authentic presence.
Generate social reports and provide insights to inform our marketing strategy.
The best fit:
2+ years of Social Media experience.
Proven success in growing Instagram and (ideally) TikTok with engaging organic content.
Expertise in channel and content management, running both paid and organic campaigns.
Excellent copywriting skills and ability to use visuals, text, and sound creatively. Proficiency in in-platform editing, Adobe Creative Suite, and CapCut is ideal.
Ability to create exciting content calendars from topline objectives and creative concepts.
Strong understanding of the latest content trends and formats, especially in vertical, short-form, sound-on video, and confidence in directing others.
Analytical skills to make data-driven decisions regarding budget allocation.
Entrepreneurial spirit: optimistic, proactive, adaptable, able to manage multiple projects and bring ideas to life.
Nice to have:
Experience organising content shoots, including coordinating location, models, stock, and photographers.
Experience creating content for paid social campaigns.
What we offer:
An awesome Parnell-based office with a flexible office and home arrangement
Nice new Macbook
Your birthday off
Free carparking
2 days off per year to do your own thing
Regular lunches and team-building sessions
Coffee on tap, a drinks and snacks station, and even a pinball machine!