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Product Marketing Manager

DroneDeploy

DroneDeploy

Marketing & Communications, Product
Remote
Posted on Friday, May 3, 2024
About DroneDeploy
Build with certainty, operate with confidence. That’s why thousands of construction, oil and gas, and renewable energy companies use DroneDeploy on a daily basis. We help them automate reality capture using drones, robots, and 360 cameras – combining this data in one platform for AI-powered analysis. From aerial and ground views of construction progress to automated gauge readings and methane leak detection, DroneDeploy is shaping the future of reality capture.
At DroneDeploy, we thrive in a remote-first culture, powered by innovation. Growth is limitless, and employee contributions matter. With accolades as a Best Place to Work in the SF Bay Area and a spot on America’s Best Startups list, our team is dynamic, purpose-driven, and dedicated to delivering top-tier reality capture software. We cultivate an environment of opportunity. Our dynamic growth is fueled by the diverse range of ideas nurtured by our team. This is why our commitment to internal advancement is profound. A multitude of paths for professional and personal development are available, where flexible schedules, family-friendly benefits, and remote work options propel our team's journey.
DroneDeploy is looking for a Product Marketing Manager to own our Ground product line –developing a marketing strategy to support the growth and revenue goals associated with the category. This includes leading the development of product messaging, content strategy, marketing, and sales readiness content, as well as maintaining the external strategic co-marketing partnerships required by the business.
The strategy should reflect an understanding of key industry trends, strategic market opportunities, and sales priorities. Success will be defined by effective campaign execution that results in significant pipeline and revenue growth. This position will work closely with key program stakeholders including product managers, customer success managers, support teams, sales teams, and strategic partners.
Reporting to the Director of Product Marketing, the role will be part of our Marketing team and can work remotely within the United States. This role requires 30% travel roughly 3-4 times out of the year.

Responsibilities:

  • Develop and leverage a deep understanding and expertise of our Ground products' value proposition and competitive landscape to understand customer needs.
  • Develop marketing plans for our Ground product line with analysis and insights, including strategies and specific tactics and resources to drive growth opportunities and address key risks.
  • Develop, direct, and implement comprehensive product launch and marketing programs which may include establishing business plans, market research, market segmentation, competitive strategy, pricing, and commercialization tactics. Create positioning to drive adoption, build new markets, and differentiate the product from the competition.
  • Develop messaging for sales tools (literature, brochures, website, and social media), support the development of training materials, and field sales and customer communications to support sales and the customer.
  • Conduct primary and secondary customer and market research to support product strategy development, commercialization strategies, and business performance measurement. Develop and present recommendations.
  • Support the assessment of the DroneDeploy Ground product line performance in sales, margins, demand, and brand perception. Identify trends and risks, understand trends driving demand; communicate to the appropriate internal stakeholders changes and key assumptions.
  • Build relationships with key customers, thought leaders, trade associations, and industry players to facilitate sales and increase positive visibility and adoption of DroneDeploy Ground products.
  • Successfully execute campaign plans and tactics across multiple channels to include sales, digital and social media, industry conferences, and advertising - and track metrics and optimize performance to drive program ROI.
  • Partner with internal stakeholders as needed to support campaign development and execution.
  • Project Management: Manage the marketing aspects of projects involving cross-functional groups.
  • 30% Work-related travel (4-5 times a year)

Requirements:

  • BA or BS in Marketing, PR, Communication, Business Administration, or equivalent experience required
  • 3-5 years of experience in product marketing, solutions marketing, or outbound product management required
  • Experience at a business-to-business enterprise software company required
  • Construction Technology Marketing Experience: Understanding the construction persona and the various industry segments
  • Demonstrated experience in managing large-scale awareness campaigns, working with creative agencies and/or in-house design teams strongly preferred
  • Solid experience in positioning work and writing marketing plans for complex products and/or market dynamics
  • You are a team player, knowing how to work well cross-functionally to rally teams around your strategy and plans
  • You can balance both the art and science of marketing – having great creative intuition and an insatiable appetite for data and insights
  • You are curious about drone technology and the reality capture industry at large
  • Ability to work in a fast-paced, changing environment

You will be successful here by:

  • Taking an audience-first approach, putting the user at the center of every decision you make. You are able to develop an understanding of how best to reach and inspire our customers quickly, knowing what data to leverage and how to access and interpret it.
  • Leading with ambition, optimism, and energy, seeking out opportunities to drive meaningful impact and rally a broad cross-functional team to a unified vision.
  • Weaving marketing expertise and creativity in order to bring great features to market in both proven and new ways.
  • Collaborating at the highest level with product and cross-functional teams to deliver maximum value for DroneDeploy customers through a highly integrated experience.
  • Embracing ambiguity and change, thriving in an ever-evolving environment of business needs and priorities.
#LI-Remote
Employee Offerings & Benefits include:
(may vary by location)
Innovative company culture
Drone pilot certification
Flexible work schedules
Flexible work location
Family paid leave
Paid healthcare for employees
Professional development & career advancements
Wellbeing activities (live & on-demand)
Flexible paid time off
Employee referral bonus
Commuter savings
DroneDeploy is an equal opportunity employer.
All DroneDeploy employees are responsible for assisting in protecting the company and customer data by following information security policies and procedures.
Please refer to our Recruitment Privacy Notice for information about privacy during the recruiting process.