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Technical Marketing Specialist

Emerge

Emerge

Marketing & Communications, IT
Auckland, New Zealand
Posted on Dec 9, 2024

Do you live at the intersection of marketing and tech, where clean code, smart campaigns, and sharp insights drive real growth? Are you a builder who’s not afraid to dive into a line of React.JS one minute and optimise a lifecycle email the next?

At Emerge, we’re here to redefine financial services for New Zealand’s small businesses—and we need a Technical Marketing Specialist who’s ready to make marketing magic happen.

Here’s what you’ll be doing:

Digital Builder Extraordinaire:

  • Own the development, optimisation, and maintenance of slick, high-performing web pages in Webflow.
  • Be the front-end go-to—think React.JS, CSS, and HTML—making sure everything looks sharp and works seamlessly.

Email Guru with a Developer’s Edge:

  • Design, build, and send beautiful, high-converting emails in Sendgrid.
  • Use customer insights to set up lifecycle comms that land in the right inbox, at the right time, with the right message.
  • Monitor deliverability, performance, and ROI like a hawk—and tweak till it’s perfect.

Analytics Wizard:

  • Set up and manage tools like Google Analytics 4 (GA4) to track, measure, and learn.
  • Dive into user behaviour and campaign performance data to spot what’s working and what’s not—then turn those insights into action.
  • Work closely with the marketing and product teams to ensure decisions are backed by hard data.

Campaign Co-Pilot:

  • Collaborate on advertising efforts across Meta and LinkedIn, assisting with campaign setup, optimisation, and reporting.
  • Support conversion rate optimisation (CRO), using insights to squeeze every bit of value out of campaigns.

Data Wrangler (Who Speaks SQL):

  • Use SQL to query, clean, and prep data for campaigns that hit the mark.
  • Build a habit of working smarter, not harder, by making the most of the numbers.

What Makes You a Fit:

  • You’re part marketer, part developer—someone who thrives in a role that’s as creative as it is technical.
  • You know your way around Webflow, React.JS, CSS, and HTML and you’re proud of what you build.
  • You’ve got experience with Sendgrid (or similar platforms) and can write lifecycle comms that actually, you know, work.
  • Analytics isn’t just a tool for you—it’s a superpower. You’ve worked with GA4 and can turn data into a game plan.
  • You’re comfortable with SQL and aren’t afraid to get stuck into a dataset.
  • CRO, advertising platforms, and digital campaigns are in your toolkit (or you’re keen to learn fast).

What You’ll Get in Return:

  • A chance to push boundaries, blend creativity with code, and help build a product that’s changing the game for small businesses.
  • A supportive, ambitious team that loves breaking the mold (and having a laugh along the way).
  • Growth opportunities tailored to your hunger to learn and lead.
  • Competitive salary, benefits, and a culture that rewards curiosity, creativity, and results.

If you’re ready to build, optimise, and take marketing tech to the next level, let’s talk. Emerge isn’t just another job—it’s where you grow, build, and make a difference. 🚀