We are looking for a Growth Marketer to join our global marketing team. As our Growth Marketer, you will launch, track, and optimize programs across multiple channels to move prospects and customers down the funnel. You will work with the VP of Marketing to create an impactful growth strategy that prioritizes the right funnel and segments, and launches impactful programs that drive growth.

• You focus on programs, not campaigns
• You know how to (or are excited to learn how to) leverage AI and no-code products to expand your resources, increase content value, and save time
• You work easily with cross functional teams and leadership in order to gain buy in and excitement over your work
• You are a great communicator, and writer, and are not afraid to roll up your sleeves to do the work
• You know that impact > output
• You are dedicated to your professional growth. You constantly raise your hands, shout out your ideas, and ask for more.

Relationships

This role reports to the VP Marketing

Responsibilities:

• Growth Marketing Strategy: Work with the VP of Marketing to develop integrated digital marketing programs that meet pipeline and revenue goals for Fuel50. You will be held accountable to metrics and KPIs.
• Channel Ownership: Including but not limited to: Paid Advertising, ABM, Web Optimization, Analytics.
• Cross-functional leader: Collaborate on growth strategy across the company, share funnel metrics regularly, be a liaison between sales and marketing, partner with content marketing to ensure alignment.
• Marketing Analytics: Define KPIs and create full-funnel dashboards to help us measure, optimize, and scale our marketing efforts. Report on performance to the VP of Marketing.
• Website: Set up proper tracking and run a/b tests to improve our website’s conversion rate.
• Marketing to Sales Handoff: Optimize the handoff to the sales team and work closely with sales to drive qualified leads that convert to opportunities.