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Icehouse Ventures
Icehouse Ventures
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Head of Performance Marketing



Marketing & Communications
Auckland, New Zealand
Posted on Thursday, June 27, 2024
About the role
We are looking for a world-class Performance Marketer to optimise and grow our presence, across a range of channels. If you like to test, learn, measure, and report - this is the role for you!
As Halter has grown into a scale-up, we're looking for a Marketer to help us execute on various multi-touchpoint initiatives. The Performance Marketing Lead will take ownership of our digital channels and activities; both organic and paid. The ideal candidate for this role has experience running digital marketing for a high-growth business and has a proven track record of achieving key business goals, in particular, qualified lead generation via inbound channels.
We believe that successful marketing campaigns are 20% creative ideas and 80% execution and optimising, therefore a strong background in implementation, reporting, analytics, and using data will be key for any successful applicant. We are looking for a Performance Marketer who won’t stop once a campaign is in the market and move on to the next. We need someone who knows that campaign launch is only the start and who will spend just as much time (if not more) optimising live campaigns as they do developing new ones.
While this is a senior role with a strategic focus, we’re a small, agile team with a dynamic culture. As such, the right person is just as excited about helping to execute and optimise campaigns as they are about coming up with new ideas and strategies. We’re looking for someone who can brainstorm big ideas one day, develop the detailed strategies to make those ideas happen the next and then get their hands dirty executing the plan with the rest of the team – followed by the relentless hunt for ways to optimise live campaigns for better results.
To start with, this role will be an individual contributor, working closely with our Director of Marketing, and leaders across Brand/Event Marketing, Content and Design. However, we expect to grow this team as a priority, so are looking for someone that can elevate quickly from do-er to player-coach.
This will be a fast-paced and demanding role, with exceptionally high rewards for the right person. It’s an opportunity to take ownership of a digital marketing programme and put your mark on it, as well as helping more farmers discover the farming revolution that is Halter – first in New Zealand and then the world.

What your day could look like

  • Own the Digital Marketing strategy and execution, including campaigns, website touchpoints, virtual events, and the ‘offline’ to digital customer journey.
  • You’ll own and be accountable for the digital marketing budget
  • Lead generation - Develop, execute and optimise campaigns aimed at generating new leads at scale. Identify, scope and present new ideas and tactics to generate more leads.
  • Reporting & Optimising - Working with Revenue Operations, collect and analyse campaign results to optimise live campaigns to deliver better results over time. Pull out insights to help drive the direction and success of your team, and Halter as a whole
  • Website Management & Optimisation - Take ownership of making the Halter website a high-performing lead generation and nurture machine.
  • You’ll work collaboratively with the wider team to execute on our big events of the year, and cross-functional campaigns

Who we’re looking for

  • A true, data-driven marketing executor and leader
  • 5+ years in a digital marketing-focused role, ideally for a similar high-growth business.
  • Proven track record of scaling lead generation efforts.
  • Proven track record delivering impactful and successful end-to-end marketing campaigns.
  • A data-driven (there that phrase is again!) approach to marketing with demonstrable experience gathering, analysing and leveraging data to optimise campaigns.
  • Experience preparing and presenting campaign performance reports.
  • Strong written and verbal communication skills with the ability to generate, or drive the generation of, compelling content.
  • Experience leveraging both online and offline marketing channels.
  • Experience working with brand marketing, content and design to get the most out of your job
  • High-degree of ownership and ability to thrive in a demanding and dynamic startup atmosphere
  • Experience working in a fast-paced tech startup environment is advantageous.

Why our team loves working at Halter

  • Every now and again a company comes along that disrupts and transforms an entire industry, leaving society in a better place. Few people get the opportunity to work at companies like these. Halter is an incredible technology transforming an essential industry. We have a genuine and shared connection to our mission to make a difference in the world.
  • Our product changes the lives of our customers, directly improving their livelihoods and their lifestyle. Your work matters.
  • Dedicate yourself to solving real-world problems alongside an epic team in a high-growth culture. The excitement, risk and reward of a high-growth technology scale-up on the global stage. Our ideas are truly valued, we are able to move fast, and our impact is real.
  • State-of-the-art, dog-friendly office that’s been thoughtfully designed right in the heart of Auckland city. Did we mention dogs and cows?
  • Healthy body, healthy mind. We’re partnered with Southern Cross Health Insurance to support your well-being.
  • We offer 6 months of fully paid parental leave for primary caregivers, 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family.
  • Our personal growth is important. Halter offers an annual $1000 self-development budget to be used for anything that fuels personal growth.
  • Our time to recharge is valued, we’re offered wellness leave and unlimited paid annual leave.
  • We offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan.
Our Office First Approach
We do have flexible working hours and you can work from home when you need to but we encourage our team to be in the office as much as you can.
We have an office-first approach because we would like to keep the opportunity for teams to have spontaneous interactions which in turn has allowed our team at Halter to foster strong relationships. Stronger relationships make it easier to disagree, give feedback, do meaningful work and as a result, be higher performing as a team.
About Halter
At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including Bessemer Venture Partners, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures.
To find out more, visit our careers website, LinkedIn & Instagram.
Join our team
Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit!
If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch!
Please also feel free to check out the careers and culture page for more information on working at Halter and don't forget to follow us on LinkedIn & Instagram.