Fortune favours the brave

Icehouse Ventures
Icehouse Ventures
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Locations

Wellington, New Zealand · Wellington, New Zealand

industry

Food

Size

1 - 10 employees

Stage

Other

founded in

2011

Joiy offers a wine category designed to stimulate the consumer and avoid the traditional constraints of the wine industry. Joiy has a youthful vibrancy that gives your senses a thrill. Inside each bottle is a delicate aromatic wine infused with soft bubbles- it is bottled happiness. Twist the lid, and release a little mischief. Enjoy straight or with a wedge of lemon or lime in the neck of the bottle. Serve in a flute or over ice in your glass of choice. A colored straw is also a valuable tool for those adventurers with only a bottle at hand. At only 9.5% alcohol it makes the perfect l'aperitif, ideal if you are on your own, and great to share with a friend.

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