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Icehouse Ventures
Icehouse Ventures
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Product Marketing/Growth Manager



Marketing & Communications, Product, Sales & Business Development
Auckland, New Zealand · Remote
Posted on Thursday, May 23, 2024

Permanent role: Starting as soon as a candidate is available.

Location: Based in our office on Karangahape Road in Auckland, New Zealand, with some days of the week optionally remote. We are also supportive of fully remote members in New Zealand.

About Narrative:

Narrative is one of NZ’s fastest-growing software companies with global customers. We build products to serve the 9 million professional photographers worldwide, significantly reducing their processing time and supporting their daily workflow with AI-powered tools. We’re backed by some of the best VCs worldwide, with talent from Dropbox, Google, and some of NZ's best software engineers working together to solve this.

We have tens of thousands of photographers using our products, and we’re growing fast. Our flagship product Select currently processes more than a billion images per year, and this number is rapidly growing. This is a unique opportunity to join our team and build industry-leading AI products.

We're committed to building products for professional photographers who work with people from all genders, ethnicities, racial and religious backgrounds. We think it’s important that our team reflects the same diverse audience. We're actively working to grow a diverse team and offer flexible and remote working options, one month of paid parental leave in addition to government leave, 30 hours a week for six months on full pay following return from parental leave (for both birthing and non-birthing parents), and extended sick leave to support our team to get through the many things life can throw your way.

Who are we looking for:

We are seeking someone with experience in product marketing, PR, or growth marketing roles who is looking to join a startup and get hands-on experience in organically growing a creative-tech company. The ideal candidate enjoys delivering high-quality, impactful work that moves the needle (not just busy work), is highly organized, familiar with growing SaaS products, and confident in writing and ideating on how to create engaging campaigns and content that connects with our users and the wider photographer community.

Our ideal candidate is a natural leader who excels at influencing in their team, takes ownership of their work, supports marketing strategy, and effectively executes projects and campaigns. You will be comfortable executing at velocity, learning, iterating, optimizing, and collaborating. We’re a small team that punches above our weight, and everyone rolls up their sleeves to execute on our exciting and ambitious strategy.

The purpose of this role:

The key focus of this role is to support our top-of-funnel growth via Word of Mouth (WoM) through organic channels.

What you’ll be focusing on:

This role is to further fuel our WoM in the market. We have built a product that photographers love, and we want to continue building our network of influential photographers and engage with them to maximize opportunities for them (and us) to drive sign-ups and conversions of our game-changing AI software. Your areas of focus will be:

  • Product education/onboarding: Ensure users understand and can fully utilize our products to unleash their creative potential.

  • Customer journeys and personas: Develop and refine customer journeys to enhance user experience and grow conversion.

  • Product updates: Keep the community informed and excited about new features and improvements.

  • Campaign project management: Lead and manage marketing campaigns from ideation to execution.

  • Partnerships with other photography brands: Build and maintain strategic partnerships to expand our reach.

What success looks like:

Success in this role means you are closely working alongside the Senior Marketing Manager to execute on our marketing strategy, taking ownership of projects, and supporting our team to deliver and drive growth. You will be proactive in getting work done and executing projects that result in increased sign-ups and engagement.

Join us:

Narrative is committed to building AI software that works for people from all genders, ethnicities, racial, and religious backgrounds. We want our team to reflect this focus. Research shows that men apply to jobs when they meet an average of 60% of the criteria, while women and other marginalized folks tend to only apply when they check every box. So, if you really love the idea of working for Narrative, and think you have what it takes, please apply, even if you do not tick every box in the job description.