About Narrative

Narrative builds photography AI software that reshapes how creative professionals work. Our products sit at the intersection of creativity and emerging technology of AI, helping photographers spend less time on process and more time on the craft they care about.

Today, professional photographers in more than 180 countries use Narrative’s AI-powered tools to streamline photo selection and editing workflows. Backed by top-tier investors including Founders Fund, and built by a deeply thoughtful team, we’re focused on building meaningful products in a fast-evolving space.

See https://narrative.so/careers for more about how we work and what we value.

We’re committed to building products for a global and diverse creative community, and we want our team to reflect that audience.

About the Role

We’re looking for a Head of Marketing to shape how Narrative is understood by the world.

This is a rare opportunity to join a company at a genuine inflection point. Narrative has grown 100% in the last 6months and we are rapidly scaling our Marketing spend to partner our growth. We have strong signals across multiple growth channels and increasing global adoption. You’ll be joining at a moment where the foundations are strong and the next chapter is about amplifying what’s already resonating.

Today 95% of photographers sill do not use AI in their culling workflow. Narrative is an early mover in the establishment of a new category. You won’t just lead marketing, you’ll help define how an entire category is understood.

You’ll be responsible for how Narrative is positioned in this evolving market, for driving the core marketing strategy and helping lead the future of the photographers workflow. This role sits on the executive team and reports directly to the CEO, contributing to broader company direction, not just marketing outcomes.

Marketing at Narrative sits at the intersection of storytelling, systems thinking, and customer understanding. You’ll help translate what we’re building into ideas people can understand, believe in, and share, while ensuring how we grow remains coherent and intentional.

You’ll inherit a strong and evolving foundation. Today, the marketing function includes a team of five spanning both in-house talent and specialist contractors, with flexibility designed for leverage at this stage of growth. Expect your team to continue to grow this year as we rapidly scale. You’ll have the opportunity to evolve this structure over time and shape the function as Narrative scales globally.

You’ll have real ownership, meaningful resources, and the freedom to scale what works. We invest heavily in marketing and are happy to double down on high-confidence channels while maintaining space for experimentation.

This is a player-coach role. You’ll set direction and build the function while staying close enough to the work to shape it meaningfully.

Key Responsibilities

Shape the company narrative

• Define how Narrative shows up to the world and how that story evolves

• Shape category positioning in a space where playbooks are still emerging

• Translate complex ideas into clear, compelling narratives

Build a brand that compounds

• Develop a distinctive, high-signal brand that strengthens over time

• Ensure consistency across product, content, and experience

• Treat brand as a long-term asset rather than a campaign layer

Create coherent growth systems

• Own how people discover and move through Narrative

• Drive acquisition across content, lifecycle, partnerships, referrals, and community

• Balance near-term growth with long-term brand equity

• Explore how emerging technologies, including AI, can expand the marketing engine

Deepen customer understanding

• Build a nuanced understanding of creative professionals

• Bring the voice of the customer into company decisions

• Turn insight into sharper positioning and stronger growth loops

Build and evolve the function

• Grow and shape the marketing function from first principles

• Hire exceptional people who think in systems and care about craft

• Design processes that enable momentum without unnecessary complexity

About You

You think in systems rather than channels and care deeply about how ideas take shape in the world.

You’re comfortable working in evolving spaces and enjoy bringing clarity where things are still forming. You combine thoughtful strategic thinking with a bias toward progress and are energised by building something that continues to grow and evolve.

You care about craft as much as outcomes. You form clear opinions while staying open and curious, and you’re motivated by meaningful problems and the people they impact.

You’re energised by ownership and the opportunity to shape how a company grows, not just optimise within an existing structure.

You’ll likely bring:

• Experience leading marketing in a high-growth or product-led environment

• Strong intuition for both brand and growth systems

• A track record of shaping positioning and company narrative

• Experience building or scaling marketing teams

• Comfort moving between strategy and execution

• Strong cross-functional collaboration across Product and Engineering

Nice to have:

• SaaS, prosumer, or creative tools experience

• Global market exposure

• Category creation experience

• An interest in photography

What We Offer

• Senior leadership compensation with meaningful ownership in the company’s long-term success

• A competitive salary and compensation reviews every six months with strong progression for high performers

• Equity participation designed to meaningfully share in the value you help create

• Flexible working, with an Auckland base on Karangahape Road

• Periodic international travel (2–3 trips per year)

• 1 month paid parental leave + extended flexibility on return

• Extended sick leave to support life’s complexities

Narrative is committed to building AI software that works for people from all backgrounds. If you’re excited by the role but don’t meet every requirement, we still encourage you to apply.