Locations
Auckland, New Zealand · Auckland, New Zealand
industry
Market Research
Size
1 - 10 employees
Stage
Other
founded in
2016
TRA Labs Venture Studio partners with New Zealand and Australia's most ambitious founders to develop world-class Res-Tech start-ups. Launched by Insights Group TRA, we’re uniquely placed to identify solutions to the complex problems faced by brands and marketers. We equip founders with our industry knowledge of these challenges, as well as insights, technical expertise, and operating capabilities, empowering them to do what they do best – scale and grow solutions. Our portfolio includes: Tracksuit An always-on brand tracking dashboard combining market research and industry-leading technology to help more organisations track their brand’s health. Born out of a partnership between TRA Labs and Previously Unavailable, Tracksuit is a proven success. Ideally An on-demand customer insights and innovation platform to grow great ideas, also developed with our friends at Previously Unavailable. The platform offers affordable, fast, robust, and accessible research to inform and develop.
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