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Content Marketing Manager

Onside Technology

Onside Technology

Marketing & Communications
Melbourne VIC, Australia
Posted on Wednesday, January 17, 2024

Onside is a dynamic and fast-growing Agri-tech SaaS business with a vision to power the world's biosecurity. Currently in the scale-up phase, expanding rapidly and thinking globally, our team and high-performance culture reflect the business. Offering an innovative workplace where our team lives and breathes Onside's standards and rituals.

We are looking for a creative Content Marketing Manager to lead our content strategy and deliver unique and educational content that drives demand generation and revenue. You’ll have a successful background in building, executing and optimising content strategies in a fast-growing B2B SaaS environment. You’re a natural storyteller with the ability to grasp concepts easily and turn them into engaging content that delivers value to our key audiences.

Responsibilities

  • Define ANZ content strategy with support from the Head of Marketing.
  • Regularly report on and optimise content performance.
  • Create content across the funnel, including blogs, ebooks, case studies, landing pages and social assets.
  • Distribute and repurpose content across multiple channels including organic social media.
  • Own the planning, content creation and promotion of content-led multi-channel campaigns.
  • Partner with our SEO agency to deliver SEO content plan to increase organic performance.
  • Collaborate with SMEs to develop a thought leadership plan and engage with journalists for PR opportunities.
  • Streamline content processes, maintain a consistent brand TOV and messaging, and stay updated on agriculture industry trends.