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Organic Initiative
Organic Initiative


Auckland, New Zealand · Auckland, New Zealand · Auckland, New Zealand


Community and Lifestyle · Consumer Products · Health


11-50 employees



founded in

2015 Oi aims to change the world by taking plastic out of hygiene products. Our certified organic tampons, pads and liners available for everyone from major retailers, pharmacies or online. Better for you Oi pads, panty liners and tampons are free from viscose, rayon, chlorine, dioxin, wood pulp, pesticides, plastic, perfume and unnatural super absorbent materials. Experts in women’s health recommend organic cotton over super absorbent synthetic alternatives. Better for the environment Oi products naturally biodegrade in 5 years, while synthetics take about 500 years or more. By choosing Oi customers can personally contribute to reducing long-term waste and their environmental footprint. Organic Initiative or Oi is an exciting new New Zealand company on a mission for the good – the good of women and the good of our world. Its products (starting with 100% organic cotton women’s sanitary tampons, pads and liners) are designed, priced and available for the mass market. Co-founder and Executive Director, Helen Robinson believes all women should have choice about what they use, “Women deserve only the best, yet affordable, sanitary necessities.” Helen goes on to say, “It is critical that every woman can buy safe, 100% organic cotton (not synthetic) products at a reasonable price, from their local supermarket.” Led and governed by an impressive team of top NZ business women, Oi is transforming the hygiene commodity market to use single ingredient, organic cotton which is better for our health and great for our environment. Oi is the only non-food product to carry the BioGro certification, NZ’s leading voice in organics. #jOIntherevolution #detoxthebox #cotton #organic #

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