Note: Partly is headquartered in the UK, with a Product and Engineering HQ in Christchurch, New Zealand, and an early presence in San Francisco, USA. If you are based outside of a Hub, we will fly you to the nearest Hub for 1 week per quarter for our “Season Openers” (we pay for your travel and accommodation).

🚀 Our story

Partly's mission is to connect the world's parts and we're doing that by building the first global platform for replacement parts, starting with auto parts. Our big vision is to accelerate the world toward a sustainable future where anyone can fix anything.

Founded by ex-Rocket Lab engineers, we utilise cutting-edge technology to solve challenging but exciting problems that make a huge impact in a $1.9 trillion industry. We've more than tripled our team over the last 12 months and expect to double in size again over the coming 12 months. We're a global team spanning both Europe and Australasia.

We provide a scalable digital infrastructure solution to some of the world's largest businesses and the most exciting startups. Partly's solutions are integrated across hundreds of companies globally, providing the backbone for cataloguing and managing parts online.

Our investors in Blackbird Ventures (Canva, CultureAmp etc.), Square Peg, Octopus Ventures, Icehouse, Peter Beck (Rocket Lab), Akshay Kothari (Notion Co-Founder) and Dylan Field (Figma Co-Founder).

We're continuing to build a world-class team and ensuring Partly is a place where people can do the best work of their lives. We're proud of the culture we've built at Partly, and our values are lived throughout every experience.

🖍️ This role

We are looking for a Global Director of Marketing. Building the function from scratch to define and own how Partly shows up in the world; across narrative, product truth, enterprise credibility, and go-to-market definition — as we scale from early traction into a multi-market, infrastructure-grade company.

This is a senior, hands-on builder role for someone who has operated at the intersection of product, sales, and marketing in complex B2B environments. You will not be inheriting a mature function or delegating from day one. Instead, you will personally shape the foundations: how we explain what Partly is, who it is for, how it is priced, and why buyers should trust it.

Your remit is not “marketing output” in the traditional sense. Your remit is market truth:

• What category are we in (and not in)?

• What promises are we making (and refusing to make)?

• How do enterprises, partners, and users understand our infrastructure?

• How do we communicate value, quickly and clearly

• How do we scale growth without bespoke narratives, founder heroics, or pricing drift?

You will report to the CSO, act as a core thought partner to the CEO and Enterprise Sales, and sit at the centre of product, commercial, and GTM decision-making. Over time, you will build a small, high-leverage marketing organisation that prioritises clarity, credibility, and durability over volume.

💻 What will you do

Marketing Strategy, Narrative & GTM Definition

• Own Partly’s global positioning, category narrative, and segmentation framework across all customer types (enterprise, insurers, OEMs, dealers, repairers, suppliers, consumers).

• Define what Partly is and is not — and ensure this distinction holds across sales conversations, content, launches, partnerships, and pricing.

• Translate company strategy, product roadmap, and network maturity into clear GTM definitions that other teams execute against.

• Act as final arbiter on external narrative quality and consistency.

Product Marketing & Product-to-Market Translation

• Own product marketing end-to-end: segmentation, ICP definition, value propositions, feature framing, and launch readiness.

• Work deeply with Product and Engineering to convert technical capability and roadmap into credible, buyer-relevant value, without oversimplification or over-promise.

• Ensure launches are externally coherent, internally understood, and commercially usable — not just shipped.

Enterprise Credibility, Proof & Trust Building

• Own Partly’s enterprise-grade credibility: case studies, proof points, auditability narratives, ROI framing, and durability signals.

• Ensure enterprise buyers understand Partly correctly early in the sales cycle, reducing re-education, sales friction, and misclassification (e.g. “marketplace vs infrastructure”).

• Partner with Enterprise Sales to build assets that materially improve win-rate, deal quality, and long-term account health.

Pricing Guardrails & Commercial Structure (via direct report)

• Own the pricing and commercial system through your Commercial Strategy / Pricing report.

• Ensure pricing, packaging, and deal structures reinforce narrative truth and economic discipline.

• Reduce bespoke deals, margin leakage, and complexity by establishing clear guardrails and escalation paths.

Brand, PR & External Presence

• Own Partly’s brand positioning, sponsorship strategy, and external comms quality.

• Ensure PR, partnerships, and thought leadership reinforce our category narrative rather than dilute it.

• Decide where Partly shows up — and just as importantly, where it doesn’t.

Org Design & Capability Building

• Build and lead a small, senior, high-leverage marketing team (initially: Pricing/Commercial Strategy and Rails Marketing).

• Set operating rhythms, prioritisation frameworks, and quality bars for marketing work across the company.

• Partner with the VP Global Ops marketing org to ensure execution aligns with GTM definition — without owning their quotas or channels.

Want to learn more about the problems we'r~~e solving and the culture we're building at Partly? Hear directly from our team here: https://shorturl.at/iAFUX~~

🥷 Your skills

Experience

• Experience building and leading product-led or infrastructure-first marketing in complex B2B environments (Series A–C or equivalent).

• Track record of defining category narrative and positioning where the product is easily misunderstood or misclassified.

• Deep experience partnering with enterprise sales on long-cycle, multi-stakeholder deals.

• Experience working closely with Product and Engineering teams to translate evolving capability into market truth.

• Prior ownership of pricing, packaging, or commercial structure (directly or via close partnership).

Capability & Mindset

• Builder mentality — excited to create durable systems, not just campaigns.

• Strong narrative instincts paired with commercial discipline.

• Comfortable operating in ambiguity and making judgment calls with incomplete data.

• Able to say no to low-leverage work and protect focus.

• Thinks in systems, guardrails, and long-term consequences — not just short-term wins.

Leadership

• Senior, credible presence with founders, executives, and enterprise customers.

• Clear, opinionated communicator who can simplify complexity without dumbing it down.

• High ownership, strong judgment, and willingness to challenge when narrative or pricing drift appears.

• Comfortable being accountable for outcomes that cut across functions.

Bonus Experience

• Experience in category creation or market education for emerging platforms.

• Background in infrastructure, marketplaces, APIs, data platforms, or network businesses.

• Familiarity with regulated, operationally complex, or multi-stakeholder industries.

• Experience scaling marketing from founder-led to system-led without losing coherence.

Please note: if you don't have all the skills/experience listed above but believe you could be outstanding in this role, please still consider applying. Many folks, especially those from underrepresented or marginalised groups, often count themselves out. Please allow us to learn more about you and why you're exceptional!

🪅 Benefits

• Competitive base salary plus equity. Even though we’re a small startup, we offer competitive salaries and great equity.

• Parental leave and flexible return to work. After returning to work, primary carers can work 4-day weeks for 100% of their pay for the first twelve weeks. For secondary carers, we offer 10 days of leave at full pay.

• Flexible working hours. We’re office-first, but are flexible with hours and working from home when you need to.

• Base yourself with our U.S. team in a brand new WeWork office

• Monthly team lunches to celebrate our wins and enjoy each other's company outside the office.

• Ergonomic workspace. Sit-stand desks, ergonomic chairs, quiet spaces, and collaboration spaces to suit all kinds of working styles.

🛬 Relocation

If you are relocating from overseas or domestically to Partly HQ, we offer a generous relocation allowance to support your move