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Marketing Director

Re-Leased

Re-Leased

Marketing & Communications
Auckland, New Zealand
Posted on Mar 3, 2025

Does driving innovation and enriching our human experience through technology make you tick? At Re-Leased our vision is to shape the future of Commercial Real Estate and drive better outcomes for people, property and planet.

Our cloud-based commercial property management software is designed to specifically meet the needs of commercial property owners and property managers and make Commercial Real Estate simple and seamless for all parties.

Your Role

As our global Marketing Director you will play a key role at Re-Leased for the next stage of our growth. You’ll bring a strong background in B2B, SaaS or agency environments and be an expert at balancing strategic vision with hands-on execution. You’ll have the opportunity to develop and implement impactful global marketing strategies, craft compelling content, and create high-quality assets. You’ll lead a talented internal team while strategically utilising external agencies and contractors to amplify impact and scale results effectively.

Your Responsibilities

  • Develop and drive a comprehensive global marketing strategy that supports business objectives, including lead generation, brand positioning, customer acquisition and customer marketing.
  • Lead, mentor, and develop the global marketing team to achieve high performance and establish key performance indicators (KPIs) to measure marketing success.
  • Personally craft high-quality content, including blogs, whitepapers, case studies, website copy, email campaigns, and more.
  • Oversee the creation of marketing assets, such as sales collateral, video content, and presentation materials, ensuring alignment with brand and messaging.
  • Develop and implement demand generation programs to drive pipeline growth.
  • Optimise marketing campaigns to ensure maximum lead conversion.
  • Oversee brand strategy, ensuring consistent messaging and positioning across all channels.
  • Oversee digital marketing efforts, including SEO, SEM, paid media, and social media strategies.
  • Utilise marketing technology and analytics to optimise campaign performance.
  • Work closely with Product Management to ensure clear product positioning and messaging and develop go-to-market strategies for new product launches.

Your Experience

  • Significant experience in managing multiple people and marketing disciplines, with a strong preference for agency experience or the B2B/technology space.
  • Proven ability to develop high-level strategies and execute them at a granular level, including content creation and asset development.
  • Proficient in modern marketing tools, including HubSpot, Salesforce, Google Ads, LinkedIn Campaign Manager, and Meta Business Suite.
  • Strong experience with analytics platforms like Google Analytics to track performance and optimise campaigns.
  • Skilled in leveraging LinkedIn’s targeting and analytics to drive B2B engagement and conversions.
  • Exceptional writing, editing, and storytelling skills, with the ability to craft compelling messaging for different audiences and formats.
  • Deep knowledge of digital marketing tactics, ABM strategies, and customer journey optimisation.
  • Experience managing marketing strategies across multiple regions and understanding localisation needs.

Our culture is very important to us too, and we strongly believe in living out our core values:

  • People First: One team globally; our people and customers always come first.
  • Find a Way: Like a river, we find a way around all obstacles
  • Win or Learn: Our journey for improvement never ends; enjoy the ride!

Why Join Re-Leased?

This is an exciting opportunity to join a growing global business where we encourage thought diversity and driving new ideas. In exchange, we can offer a genuine opportunity to join a fast paced, successful success story and the chance to become part of an award winning team and grow your own career with us.

To express an interest please submit your details and tell us your story!