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Digital Marketing Specialist

Runn

Runn

Marketing & Communications
Toronto, ON, Canada
Posted on Thursday, June 20, 2024

About Runn 🏃

Runn is at the forefront of workplace transformation as it scales its global impact in the B2B SaaS space. Our platform is a best-in-breed resource management tool that’s playing a part in the future of work. We empower organizations to assign the right people, to the right projects in real-time to optimize planning and project forecasting. We're on a mission to ensure that no time or talent is wasted. With radical flexibility and transparency at our core, we're dedicated to making work more impactful, efficient, and rewarding by centering humans in all that we do.

Your mission

As Runn's Digital Marketing Specialist, your overarching mission is to drive the execution of digital marketing campaigns that amplify lead generation and brand awareness. You will manage the entire campaign lifecycle—from ideation and analysis to optimization—employing experiments to refine tactics while closely collaborating with sales and marketing teams. Your efforts in optimizing marketing operations across various paid channels will play a critical role in driving Runn's next stage of growth and expanding our impact in the resource management space.

Why you’ll love working with us ❤️

  • Unleash your creativity: Every day brings a new challenge and a chance to test new ideas and strategies in a dynamic environment.
  • Grow with us: Be the first Digital Marketing Specialist in our growing demand generation team. Here, the potential for impact is vast—help steer the direction of a rapidly expanding global startup.
  • People-First values: At Runn, we’re committed to building a human-centred, values-led business driven by our BEAT values—Beauty, Excellence, Adventure, and Transparency. From day one, we’ve cared about creating an equitable, supportive place for our people to thrive.
  • Radical flexibility: Embrace the freedom of our high-trust, 100% remote workplace, which supports you in achieving an optimal work-life balance. Whether you're at home, a café, co-working, or nestled in nature, we enable you to shine where and when you are at your best.
  • Transparency at the forefront: We take pride in our open approach to compensation. No hidden agendas or unfair negotiations, plus automatic pay increases —all aspects of our pay are shared openly, ensuring fairness and equity for all.
  • A truly global team: Engage with diverse voices from around the world, filled with ideas and driven by initiative, and be part of a dynamic, fast-growing, people-first workplace on a mission.
  • Competitive total rewards & perks: This is an intermediate role with a salary of CAD$93,000. From access to a 4-day work week, automatic pay increases, health insurance, a generous remote-work allowance, and a home office set up to team meetups with awesome humans, we’ve got it covered.

Your role 🛠

  • Develop and execute integrated digital marketing campaigns that align with business objectives, liaising with our internal teams and 3rd parties, and staying updated with the latest digital trends and technologies to produce campaign assets that drive results.
  • Manage and optimize high-converting landing pages and communication sequences for lead-generation initiatives including webinars and email campaigns.
  • Oversee and optimize paid advertising campaigns across multiple platforms.
  • Collaborate closely with the sales, product, and content teams to refine messaging and improve campaign performance.
  • Lead ABM campaigns, ensuring targeted and effective reach.
  • Utilize data analytics to drive decisions and improve campaign ROI.
  • Stay at the cutting edge of digital marketing trends and technologies.

You’re our perfect match if... 🔍

  • You have 3-5+ years of B2B digital marketing experience, ideally in the SaaS sector, and experience in ABM is preferable.
  • You’re proactive and actively engage with teams to understand customer needs and drive marketing success.
  • You possess a solid understanding of paid advertising, content strategy, and marketing operations.
  • You are proficient in using HubSpot or other CRMs, leveraging their advanced functionalities.
  • You have expertise in LinkedIn Paid, Google Search, and third-party advertising platforms.
  • Experience working with a CDP, preferably Segment (Twilio) is an added bonus
  • You're agile and resourceful with an experimental mindset, hungry to learn and seek out new opportunities
  • Your analytical skills allow you to optimize campaigns based on real-time data and insights.
  • Start-up environments energize you, and you’re excited by the prospect of working in workplace tech innovation
  • You're situated in Toronto, and legally entitled to work with residency or valid work visa.
  • Bachelor’s Degree and/or qualifications in marketing, communications or related fields.

More than just skills

Your dynamic approach to digital marketing, stellar communication, ability to engage with internal teams, and drive for impact set you apart. If you’re ready to shape a new role with significant opportunity for growth, we’d love to hear from you!

Ready to drive success with us at Runn? 🌟

If driving impactful digital execution is your wheelhouse, and a role with huge opportunity excites you, join our high-growth journey today. Let's shape the future together!

Apply now! 🌐🚀🌟

Instructions on how to apply

Please send us your CV and make sure to include a cover letter that gives us insight into who you are and what drives you inside and outside of work, and how you believe you’d contribute to our mission.

Runn is an equal-opportunity employer committed to creating an equal, inclusive workplace and invite applications for all backgrounds. Diversity is our strength and we celebrate different perspectives. We want to be a team of many cultures, nationalities, sexualities, gender identities, abilities, and ideas. We strongly encourage Women(cis and trans), non-binary folk, people of marginalised ethnicities and members of the rainbow community to apply to our roles.