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Icehouse Ventures
Icehouse Ventures
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Senior Content Marketing Manager



Marketing & Communications
Toronto, ON, Canada
Posted on Tuesday, July 9, 2024

Key details

  • Location: Toronto, Canada or UK
  • Salary: CAD$118,500 UK£68,500
  • Level: Senior
  • Hours: 4-day (32 hour) work week

About Runn 🏃

Runn is at the forefront of work transformation as it scales its global impact in the B2B SaaS space. Our platform is a best-in-breed resource management tool that’s playing a part in the future of work. We empower organizations to assign the right people, to the right projects in real-time to optimize resource planning and forecasting. We're on a mission to ensure that neither time nor talent is wasted. With radical flexibility and transparency at our core, we're dedicated to making work more meaningful, impactful, efficient, and rewarding by putting humans in the center of everything we do.

We’re seeking a strategic, creative, and analytically minded B2B Content Marketer with Account-Based Marketing (ABM) experience to join our team in this newly created role, reporting to our Head of Content.

Your mission

As Runn's Senior Content Marketer, your overarching mission will be to drive the execution of ABM content campaigns that amplify lead generation and brand awareness. You'll create content for the entire campaign lifecycle—collaborating with sales and marketing teams. Your efforts in generating demand through content among our ICP will play a critical role in driving Runn's next stage of growth and expanding our impact in the resource management space.

Why you’ll love working with us ❤️

  • Unleash your creativity: Every day brings a new challenge and a chance to test new ideas and strategies in a dynamic environment.
  • Grow with us: Join our high-performing content team and take ownership of our demand-generation content. Here, the potential for impact is vast—help steer the direction of a rapidly expanding global startup.
  • People-First values: At Runn, we’re committed to building a human-centred, values-led business driven by our BEAT values—Beauty, Excellence, Adventure, and Transparency. From day one, we’ve cared about creating an equitable, supportive place for our people to thrive.
  • Radical flexibility: Embrace the freedom of our high-trust, 100% remote workplace, which supports you in achieving an optimal work-life balance. Whether you're at home, a café, co-working, or nestled in nature, we enable you to shine where and when you are at your best.
  • Transparency at the forefront: We take pride in our open approach to compensation. No hidden agendas or unfair negotiations, plus automatic pay increases —all aspects of our pay are shared openly, ensuring fairness and equity for all.
  • A truly global team: Engage with diverse voices from around the world, filled with ideas and driven by initiative, and be part of a dynamic, fast-growing, people-first workplace on a mission.
  • Competitive total rewards & perks: From access to our 4-day work week policy, automatic pay increases, health insurance, a generous remote-work allowance, and a home office set up to team meetups with awesome humans, we’ve got it covered.

Your role 🛠

  • Collaborate with the marketing and sales teams to understand our key accounts' needs, challenges, and goals
  • Reveal and fill in the gaps in our ABM content plan
  • Produce high-quality, engaging content, including blog posts, whitepapers, case studies, eBooks, infographics, videos, webinars, podcasts, emails, ads
  • Repurpose and tailor content to different stages of the buyer's journey and ensure alignment with ABM goals
  • Bring down our vision, mission, and company strategy to our ICP through carefully crafted messaging
  • Collaborate with our Digital Marketer to create compelling landing pages
  • Produce various linkable assets for content syndication
  • Work closely with the sales team to ensure content supports sales enablement and drives engagement with target accounts
  • Report on the successes and challenges of content produced

You’re our perfect match if... 🔍

  • You have 5+ years of experience in content marketing, preferably in a B2B environment
  • You understand Account-Based Marketing (ABM) and previously created targeted content for different personas and stages in the account's journey
  • You're equipped with excellent writing, editing, and storytelling skills
  • You have a quality-over-quantity mindset
  • You're a creative thinker, not afraid of analytics
  • You've used content management systems, marketing automation platforms, and analytics tools (Webflow, HubSpot, Foundry, or similar)
  • You have a Bachelor’s Degree and/or qualifications in marketing, communications or related fields.
  • You have a valid work visa or residency in Canada or the UK.

Ready to drive growth with us at Runn? 🌟

If creating content is your passion, and a role with huge opportunity excites you, join our high-growth journey today. Let's shape the future together!

Apply now! 🌐🚀🌟

How to apply

Send us your CV and a cover letter that gives us insight into who you are both inside and outside of work, what drives you to join Runn, and how you believe you’d contribute to our mission.

Please also include:

  • Examples of content you’ve created that you’re most proud of
  • An overview of what makes quality content in your opinion
  • Some favorite examples of demand-generation content

Runn is an equal-opportunity employer. We embrace diversity and invite applications from all backgrounds.