Company Overview:

Sapyen is a venture-backed HealthTech company pioneering the world’s most accurate, affordable, and convenient at-home male fertility test.

Job Description:

We are hiring a Content & SEO Manager to build and own our organic growth engine.

This is not a generic writing role. You will work directly with product, clinical, and leadership teams to translate scientific material into high-performing content that drives patient acquisition and supports clinical adoption. You will be responsible for turning complex clinical concepts into content that ranks, educates, and converts.

Here's what you'll work on:

Own SEO as a growth channel

• Build and execute SEO strategy across high-intent and behavioural queries
• Develop keyword clusters and content roadmaps
• Track rankings, traffic, and conversion performance

Translate science into consumer-friendly content

• Convert clinical data, research, and technical material into clear, engaging content for patients
• Write blog posts, landing pages, and explainers that are accurate but easy to understand
• Remove jargon without losing meaning or credibility

Drive conversion through content

• Improve website and product page copy
• Support quizzes, onboarding flows, and educational journeys
• Ensure content answers real user questions and leads to action

Build a scalable content system

• Repurpose content across channels (website, LinkedIn, forums, email)
• Refresh and optimise content based on performance
• Work closely with product and growth teams

What you'll bring:

• 3–6 years experience in content, SEO, or growth
• Proven track record of ranking content that targets real user intent
• Ability to take complex or technical topics and make them simple without oversimplifying
• Strong SEO fundamentals (Ahrefs, SEMrush, Google Search Console)
• Clear, structured writing style that prioritises clarity over cleverness

Critical Requirement—You must be able to answer this:

Can you take a dense scientific concept and explain it in a way a 25-year-old with no medical background can understand, trust, and act on?

If not, this role is not a fit.

Nice-to-have:

• Experience in healthcare, biotech, or diagnostics
• Experience writing for both B2C and clinical audiences
• Experience building content funnels or quizzes

Important Details

• Location: Remote, India-based.
• Remuneration: 7-8 LPA, paid pro-rata for contract roles.
• Role duration: 6 month contract, with scope to convert to full-time.