About us:

Founded in New Zealand in 2017, Timescapes is a visual progress monitoring solution for complex construction projects. Our mission is to help construction teams build more quickly and safely, without compromising on quality or environmental consciousness. Our customers love Timescapes because it helps them stay on schedule, and provides complete transparency for all parties involved in a construction project.

We’re a rapidly growing company, and are used by some of the largest construction firms across Australia, Canada, New Zealand and the United States. We’re deliberate and thoughtful in everything that we do, and we emphasise awareness, care and quality in our approach to product development.

Who you are:

You are a seasoned Demand Generation marketer with a strong history of designing, executing, and optimizing data-driven marketing initiatives to exceed ambitious goals. Renowned for your excellent communication abilities, you thrive in a close-knit, supportive, and high-achieving team environment. Your collaborative nature allows you to work effectively across departments to deliver impactful programs. With a talent for juggling multiple projects and keeping priorities in focus, you excel under pressure. You're eager to tackle challenges and see this role at Timescapes as an exciting opportunity to drive growth while advancing your professional development and broadening your expertise.

What you’ll work on:

• Developing and executing multi-channel, multi-touch demand generation campaigns designed to drive awareness, engagement and conversion of leads and contribute opportunities to the sales pipeline.
• Partnering closely with the North American Sales Team to build and support cross-functional lead-generation and account-based marketing programs and campaigns to drive pipeline volume and velocity, ensuring alignment and execution.
• Planning and building lead nurturing programs that move people into an active buying motion - Own Nurture and Re-engagement.
• Identifying new inbound and outbound marketing activities that deliver a flow of qualified leads whilst monitoring ROI and optimizing for performance.
• Leveraging analytics and KPIs to understand program effectiveness and continuously improve lead performance and conversion.
• Reporting and communicating KPI results to highlight achievements, identify opportunities and risks, and outline plans for improving demand generation outcomes.
• Collaborating with the marketing team to build programs and campaigns that support the overall marketing playbook.
• Supporting and collaborating on marketing campaigns in Australia and New Zealand on an ad-hoc basis to ensure consistency and alignment in lead generation and account-based marketing efforts.
• Staying up-to-date with industry trends and best practices in marketing and demand generation.

Who we’re looking for:

• 2+ years of B2B demand generation experience with a focus on growth-stage technology companies.
• Ability to build, run, and manage awareness, account-based, and lead nurturing programs and campaigns from start to finish.
• Experience creating demand-generation programs that demonstrate a deep understanding of the buyer and market.
• Ability to analyze and understand data to continuously optimize program and campaign performance.
• Outstanding conversational and written communication style that is simple, clear, and concise.
• Positive and open-minded with excellent problem-solving, strategic thinking skills, and hands-on execution.
• Team player aligned with organizational objectives while working as an individual contributor.
• Solid project management skills with the ability to focus on high-impact, high-value initiatives.
• Knowledge of digital marketing tools, including: CRM software, marketing automation software (Hubspot or Marketo), Google AdWords and LinkedIn advertising.

The right candidate will demonstrate the key competencies that are important to Timescapes:

• Quality - both in your work and interactions
• Great communicator
• Problem-solving skills
• Adaptability
• Efficiency

Why work at Timescapes:

At Timescapes, we are striving to make our mark on the global construction sector by capturing high-resolution timelapse images that deliver powerful job site analytics. Our solution is at the cutting edge of technology and AI and truly improving how construction is done. We are now at our next stage of growth and scaling into overseas markets.

There is a real sense of pride at Timescapes, and everyone is well connected - we are a close team with a culture of support, trust and having a bit of fun. Everyone is driven to scale the business, and people who are curious and have growth mindsets thrive; people who step up to challenges and find ways to solve any problem. While you will primarily be working with our North American team, this role will require flexibility to work within our global timezones.

Please note: The full salary range for this role is $95,000 to $115,000 CAD depending on experience.