US Insights Lead
Tracksuit
New York, NY, USA
Posted on Wednesday, April 24, 2024
What is research here at Tracksuit you ask?
For us, Research encompasses two parts; our Survey Team who are responsible for collecting our data, and our Insights Team who interpret it. We’re on the lookout for an Insights Lead to join our team and lead the expansion of our Research team at our New York office.
As our US Insights Lead, you’ll be at the forefront of our mission to deliver actionable insights and drive growth strategies for our clients. Your primary responsibility will be supporting our customers to use our data to assess their brand health, but just as importantly you will be guiding our internal US Team by providing expert knowledge on best practices, methodology considerations and ensuring consistency in data collection practices across our global research operations.
This position will see you playing a pivotal role in shaping our product direction to align with the unique needs of the US market, and provides an exciting opportunity to gradually transition into a leadership position where you’ll build and guide a local insights team to execute effective in-market strategies while aligning with the global direction.
Some key responsibilities of this role include:
- Analysis of customer data and formulating insights to then skilfully communicate through compelling storytelling.
- Working collaboratively with our Head of Research and Insights Specialists to generate insights and 1-to-many reports.
- Propose new ways of cutting data that may be implemented in the Tracksuit dashboard and working with our Product Team to develop product improvements.
- As the Research Team grows in this market, you will take on line-management, work allocation and professional development for your team.
Why Tracksuit?
Why not!? We have built beautiful, always-on, radically affordable brand health tracking which moved the dial on old-school market research products and making this 10x easier and 10x more affordable.
As one of Australasia's fastest growing startups, we have hand-picked a world-class team of kind, ambitious, generous and smart people. We’re incredibly grateful and excited to work with over 450 (and counting) brands across NZ, AU, the US and UK.
We’re a tight-knit, supportive and ambitious team who are driven to empower companies to use brand to drive success. Our culture thrives on transparency, trust, learning and constant development and improvement.
That’s the role, so who are you?
We’re looking for curious and driven people who love to solve problems. This role will see you being encouraged to think outside the box in order to extract as much potential as possible from our data.
This is the first research role we are launching in the US so we need a strong researcher who feels confident to work remotely from our other researchers, and support the local New York team. Even though you’re a heavy hitter, you have a logical and pragmatic mind to come up with solutions. You are also more than happy to get your hands dirty when required.
Ideal experience:
- Extensive experience in quantitative consumer research (preferably within a globally recognised research agency).
- Experience in brand health research.
- Excellent communication skills & the ability to collaborate cross-functionally.
- Strong experience in tracking methodologies.
- Proven experience in conducting research projects in the US market.
- Familiarity with secondary data sources and options available in the US market.
- Experience or a desire to be a people leader
Why you’ll thrive here
We’re a tight-knit, supportive, and ambitious team, driven to empower companies to use brand to drive success. Our culture thrives on transparency, trust, learning, and constant development and improvement. Underpinning the experience are our competitive salaries, and other great benefits.
- Come and experience life at one of the fastest-growing startups in New Zealand & Australia while we are still in the hyper-growth phase.
- Competitive market rate remuneration.
- ESOP for all staff, so you are rewarded for your best work and have a share in the success.
- We have beautiful hubs in AKL, SYD, LND, and NYC and we are basing our teams out of those cities. We allow WFH, and provide full work flexibility (location, timing) day to day, and are happy to build unique employee experiences, creating an ideal work-life for individuals.
- Health and wellness benefits.
- Learning and development support for all of our staff.
- Mentors.
- Company socials – we celebrate our success together.
- We practice complete transparency with compensation, goals (personal and professional), feedback, and high-level strategic conversations.