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Icehouse Ventures
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Sales Development Representative (UK)



Sales & Business Development
London, UK
Posted on Wednesday, May 1, 2024
At Tracksuit, we're building an incredible product that our customers LOVE and use every day. We're looking for an engaging, creative and thoughtful human to speak the language of marketers and be a true champion of our customers' brands.
Why Tracksuit?
As one of Australasia's fastest-growing startups, we've hand-picked a world-class team of kind, ambitious, generous, and smart humans.
At just over 3 years old, we're incredibly grateful and excited to be working with over 450 epic brands across US, UK, NZ & AU like Bauer, BBC, Asics, Sol de Janeiro and Trip.
Our vision is to be used in every strategic growth conversation for the best consumer brands of today and tomorrow. We’re doing this by becoming the common language to measure, understand and communicate the value of brand building. We've built beautiful, always-on, radically affordable brand tracking — taking an old-school, $100k+ market research product and making it 10x easier to use and 10x more affordable.
The role:
As our Sales Development Representative, you will be at the forefront of building and executing a world-class outbound sales engine. This role is crucial in driving revenue channels from crafting compelling messaging to setting impactful sales meetings. You’ll actively contribute to the sales pipeline, ensuring our outbound processes are not not only effective, but also scalable.
This is a newly created position and will be our first SDR hire for our London team in. You'll be joining one of the fastest growing SaaS companies in the world and will get the chance to be apart of growing Tracksuit in the UK market, gaining a huge amount of exposure to not only our business, but what a rapidly growing sales function looks like and how it operates. Our SDR’s have a lot of scope to bring creativity and innovation into starting conversations with some of the most unique B2C businesses in the world - people want to talk to us!
Tracksuit is a tool, but more than that, it's a community for brand marketers and ambitious leaders of growth brands. The human that thrives in this role should be incredibly excited about connecting with the best brands and agencies in the world to help shape the way modern consumer companies are built.
Our SDR’s are key to an effective and efficient sales team - you optimise where our Account Executives focus their attention. You will be supported by a high-octane, friendly yet incredibly effective sales function. You will also have mentorship and coaching from some of the best salespeople in the game!

You will be responsible for:

  • Developing a best-in-class outbound sales engine to ensure outbound remains a major revenue channel for Tracksuit
  • Building lead lists as required
  • Design sequences and messaging to engage prospects effectively - this will require you applying your creative thinking and innovation to uncover new growth and sales opportunities
  • Conducting scheduled outreach activities to prospects through emails, calls, LinkedIn etc.
  • Maintain accurate records of sales activities, customer interactions and pipeline progressionGenerate regular reports and analysis to track sales performance and identify key areas for improvement and using data to identify market trends, competitive insights and of course - opportunities for growth
  • You will be supported by a high-octane, friendly, yet incredibly effective sales team, as well as work closely with and report into our Head of Sales (ANZ).

Key characteristics:

  • Proven experience in a sales development role - preferably in a SaaS, MarTech, advertising or media sales position.
  • Ability to work collaboratively and cross-functionally (we work closely with the Customer, Product, Research, Marketing & Engineering teams)
  • ​​You will be driven and engaged and have excellent communication skills (both written and oral)
  • Experience with Sales tools to optimise outbound activities
  • Proven success in achieving targets
  • Thoughtful, kind and empathetic
  • An activity-based mindset and are goal-oriented
About Tracksuit:
We're building more than a tool; Tracksuit is a community for brand marketers and ambitious leaders of growth brands.
Our team is passionate about connecting with the best brands and agencies globally, and we're looking for individuals who share our enthusiasm for shaping the future of consumer companies.
In our short history, we’ve expanded with offices in London, New York, Sydney & Auckland. If you are excited about connecting with the best brands and agencies globally and are ready to contribute to our high-growth environment, apply now and be a part of our exciting journey!
Obviously, when you join, you’ll receive an epic Tracksuit which reflects our vibe. We are built for speed and comfort, we're fun and informal (yet tidy), and we're practical and ready for anything.
We are committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet some of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement.
If you think you have what it takes but don’t necessarily tick every requirement on this job description, please get in touch and apply.