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Marketing Operations Manager

Tracksuit

Tracksuit

Marketing & Communications, Operations
Auckland, New Zealand
Posted on Tuesday, May 14, 2024
As believers in both the long and short, we’re hiring a critical player for our own growth - our Marketing Operations Manager.
As the ‘engine room’ of Tracksuit’s marketing team, this role will ensure our customer and campaign data is fully leveraged, making sure we have a strong foundation for the growth and retention of customers. As our Marketing Operations Manager, you will play a key role in helping Tracksuit grow both faster and deeper by executing streamlined and efficient marketing operations and delivering best in class customer lifecycle campaigns.
Why this role is exciting
Tracksuit is a rocketship and you'll be building a brand that makes a genuine impact on the marketing ecosystem, and the careers of our customers. You'll also play a huge role in creating a world where the business community values brand marketing as a core driver of long-term commercial success.
Where brand marketers are elevated in their status and don’t need to spend so much time justifying themselves to sceptical stakeholders. Where imaginative, thoughtful, meaningful brand marketing is more commonplace than intrusive, irritating and ineffective promotion. And where ambitious businesses grow bigger and more sustainably.
You are joining as an early team member and will be able to shape the culture of the marketing team and the company in general.

As the Marketing Operations Manager you will be reporting to the Head of Digital and will be responsible for:

  • Enabling a data driven view of our audience segmentation and lifecycle stages for customer acquisition and retention, enriched by our various marketing platforms
  • Monitoring our marketing communications health and the quality of our marketing data
  • Building, executing and optimizing email campaigns at each stage of the customer journey with relevant and personalized communication
  • Surfacing and simplifying our marketing performance metrics for internal stakeholders

That’s the role, so who are you?

  • A kind, smart and genuine human, who’s excited to grow
  • 3 to 4 yrs+ experience in a similar marketing operations or lifecycle marketing role; ideally at a tech startup or mid-stage company
  • Proficiency in Hubspot or similar CRM platform, and familiarity with other marketing tools and ad platforms
  • Strong analytical skills to derive actionable insights from data
  • Proven experience in audience segmentation, A/B testing, and defining success metrics
  • Strong understanding of customer behaviour and segmentation
Why Tracksuit?
As one of ANZs fastest growing startups, we've hand-picked a world-class team of kind, ambitious, generous, and smart humans.
At only 3 and a bit years old, we're incredibly grateful and excited to be working with over 450 epic brands across NZ, AU, the US and UK, like frank body, Bailey Nelson, MyFitnessPal, Sharesies, Bondi Sands and more.
Our vision is to be used in every strategic growth conversation for the best consumer brands of today and tomorrow. We’re doing this by becoming the common language to measure, understand and communicate the value of brand building.
We've built beautiful, always-on, radically affordable brand tracking — taking an old-school, $100k+ market research product and making it 10x easier to use and 10x more affordable.
Why you’ll thrive here:
We’re a tight-knit, supportive, and ambitious team, keen to empower companies to use brand to drive success. Our culture thrives on transparency, trust, learning, and constant development and improvement. Underpinning the experience are our competitive salaries, and other great benefits.
– Come and experience life at one of the fastest-growing startups in New Zealand & Australia while we are still in the hyper-growth phase.
– Competitive market rate remuneration.
– ESOP for all staff, so you are rewarded for your best work and have a share in the success
– We have beautiful hubs in AKL, SYD, LND, and NYC and we are basing our teams out of those cities. We provide work flexibility (location, timing) day to day
– Health and wellness benefits
– Learning and development support for all of our staff
– Mentors
– Company socials – we celebrate our success together
– We practice complete transparency with compensation, goals (personal and professional), feedback, and high level strategic conversations