Senior Growth Marketing Manager
Tracksuit
Marketing & Communications, Sales & Business Development
Sydney, NSW, Australia
Posted on Oct 17, 2024
This role is open to candidates in both Auckland & Sydney.
We are committed to promoting a diverse and inclusive workplace - a place where we can each be ourselves and do the best work of our lives. At Tracksuit we consider a unique perspective, diverse experience and a growth mindset to be of greater value than ticking every box on an JD. If you think you have what it takes but don’t have the exact experience we’ve set out, please still get in touch and apply. We’d love to chat!
At Tracksuit we provide beautiful, radically affordable, always-on brand tracking which is easy to use compared to traditional methods. We recognise that sounds like a ton of buzzwords for marketers, so what it really means is that we did over 50,000 surveys last month to find out what real humans think and feel about the world’s best brands and their competitors. Check us out here: www.gotracksuit.com 🙌🏻
Are you Tracksuit's new Senior Growth Marketing Manager?
- You’ll take full ownership of our paid customer acquisition campaigns & building a best in class performance marketing programme that supercharges Tracksuit to deliver on our ambitious global objectives.
- You’ll be constantly experimenting with new advertising channels, optimising marketing performance & driving awareness with our ICP via best in class ABM campaigns.
- You’ll build scale in our organic search traffic, and be responsible for driving conversion rates on our website into enriched, qualified leads.
- You will also work closely with our Design and Product Marketing teams to develop high performing creative and messaging that attracts, engages and converts our ideal customers at scale.
As our Senior Growth Marketing Manager you will be responsible for:
- Paid marketing optimisation: Build high-impact paid marketing campaigns on platforms like LinkedIn and Google Ads, focusing on maximising ROI and scaling customer acquisition. Lead a modern ABM campaign approach to identify and reach ICP customers across all markets. Develop a strong testing framework to introduce new strategies and channels to efficiently build awareness and engagement with our ICP audience.
- SEO performance: Refine and scale our organic search presence to capture high intent audiences and share of search, with a focus on a modern AI-driven search landscape.
- Website optimisation: Own and execute tactical improvements to our website to maximise data capture, improve customer UX and convert inbound traffic into leads.
- Creative Optimisation: Work with our Design, Product Marketing and Content teams to develop engaging creative assets and messaging to bring to life our Tracksuit brand and product.
That’s the role, so who are you?
- You’ll be an experienced Growth Marketing Manager and will come with 7+ years of experience in a the same or similar role, ideally within a SaaS or tech environment.
- You’ll have outstanding analysis and reporting skills, working with datasets to understand performance, optimise campaigns, drive decision-making, and measure outcomes.
- A collaborative team player who’s able to build strong relationships with key stakeholders and work closely with people across the business to get the best results.
- You’ll have experience in a rapidly growing environment; given Tracksuit’s growth trajectory, you’ll be comfortable forging a path forward amongst a little ambiguity.
- A kind, smart and empathetic human who’s excited by the world of marketing and genuinely wants to solve customer problems
Why join us at Tracksuit?
As one of Australasia's fastest growing startups, we've hand-picked a world-class team of kind, ambitious, generous, and smart humans.
We’re a tight-knit, supportive, and ambitious team, driven to empower companies to use brand to drive success. Our culture thrives on complete transparency, trust, learning, and constant development and improvement.
Underpinning the experience are our great benefits, including:
⦿ Compensation: Competitive market rate remuneration, which is reviewed twice annually. Our radically transparent compensation policy ensures that salaries are fair across the entire team.
⦿ Bonus Scheme: An annual company-wide performance bonus to celebrate hitting our targets together.
⦿ Employee Share Option Program (ESOP): So that everyone on the team has a share in Tracksuit’s success.
⦿ Progressive health and wellness benefits: Including an annual wellness bonus, access to a premium EAP platform, and 6 weeks of paid annual leave.
⦿ Generous parental benefits: 12 weeks’ paid parental leave for either caregiver, additional sick leave for IVF, gradual return to work.
⦿ A $1000 personal L&D budget for each Trackstar, plus additional growth opportunities including mentorships, speaking engagements, and travel.
⦿ Flexible working: We have beautiful offices in Auckland, Sydney, London, and New York. We are office first but offer full flexibility day to day and adopt a balanced approach to WFH/in-office work.
But don’t take our word for it! You’ll be joining the:
⦿ Mumbrella Marketing Company of the Year 2022
⦿ HRD Employer of Choice <200 Staff 2024
⦿ NZ Hi Tech Awards, Emerging Company of the Year 2024
⦿ AFR Best Place to Work Media and Marketing (4th place) 2024
Most importantly, when you join, you’ll receive an epic Tracksuit which reflects our vibe. We are built for speed and comfort, we're fun and informal, and we're practical and ready for anything.
Please note: This role is based in Sydney, AUS or Auckland, NZ & requires you to work from our vibrant office space. With flexibility to work from home, we trust you to choose the balance that empowers you & your team to achieve their goals.