Chief Marketing Officer
Tracksuit
Marketing & Communications
Auckland, New Zealand
NZD 340k-385k / year + Equity
Posted on Nov 24, 2025
At Tracksuit, we’re building the world’s most loved brand tracking platform - now tracking in 25 markets and trusted by over 1,000 brands globally.
We believe that great brands are built on creativity, care, and consistency - and that’s exactly how we’re building Tracksuit. We’re growing fast globally (we launched 17 new markets last week!), and we’re on the lookout for a Chief Marketing Officer to help us define and amplify the next chapter of our story.
The Opportunity
As our Chief Marketing Officer, you’ll lead the global marketing team and shape how the world meets, understands and falls in love with Tracksuit. You’ll craft and elevate our brand story, build demand across markets, and deepen our connection with the communities we serve.
You’ll also champion what it truly means to be a brand believer. At Tracksuit, we turn brand health measures into meaningful outcomes, the kind that help brand believers everywhere (marketers, agencies, and media platforms) build great brands and strengthen their reputations. To do this well, you’ll need to bring your own conviction: a deep belief in brand, its commercial power, and its ability to move people and businesses forward.
You’ll sit on the Executive Leadership Team (ELT), playing a key role in scaling Tracksuit with care, creativity, and global ambition.
This is an opportunity for a world class marketing leader who’s equal parts strategist, storyteller, and operator. Someone who can inspire big creative ideas, drive commercial results, and build systems and teams that scale beautifully.
What You'll Do:
- You will be a highly visible ambassador for Tracksuit: speaking, writing and representing us publicly.
- Being a thought leader on brand, marketing and measurement.
- Own Tracksuit’s global brand strategy, positioning, and creative direction - protecting and evolving our voice to ensure every touchpoint feels distinctly “Tracksuit.”
- Accountable for planning cycles, operational excellence and scaling processes and cross functional rituals.
- Build strong strategic relationships in the ecosystem
- Lead integrated, data informed campaigns that turn awareness into high quality demand, building a world class demand engine in partnership with Sales and Product.
- Grow our global reputation and community through authentic PR, community, events, and distinctive storytelling that reflect our energy and purpose.
- Transform product value customer insights into powerful narratives that drive adoption, advocacy and customer obsession.
- Build scalable marketing systems, automation, and analytics frameworks that help us measure what matters and continually improve.
- Champion responsible AI adoption within marketing, building fluency and confidence in how technology can enhance creativity, productivity, and insight, without losing our human centred approach.
- Contribute as a member of the ELT, shaping our global strategy, aligning teams across markets, and role modelling authentic, values led leadership.
What Success Looks Like
- Tracksuit’s brand awareness, share of voice, and advocacy is growing across key regions.
- Marketing is delivering meaningful pipeline and revenue impact.
- We have high quality, consistent global storytelling and brand trust.
- A high performing, values led team that balances creativity with commercial impact.
That's the role, so who are you?
- A senior marketing leader, with at least 10 years of Product & Brand marketing experience.
- You have deep experience scaling global B2B or SaaS brands.
- Equally comfortable shaping brand strategy, creative leadership, and performance analytics.
- A builder of diverse, high-performing, and inspired teams. Creating an environment grounded in high care, high performance and genuine human connection
- A natural storyteller who understands the power of brand, community, and advocacy.
- A track record and confidence in uplifting team capabilities utilising AI and embedding AI as part of your strategy
- Grounded, optimistic, and excited about building something meaningful with purpose and pace.
Why join us at Tracksuit?
Tracksuit is one of Australasia’s fastest-growing startups — and at just over 4 years old, we’re already partnering with 1,000+ amazing brands across NZ, AU the US and UK including Doordash, Mars, Bondi Sands, Unilever, Grüns and many more. We have grown our revenue by more than 10x in the last few years! and have had over 200% year-on-year growth in the US.
We’re building the common language for brand - and we’re doing it with a globally distributed, tight-knit, and ambitious team. We’re all about transparency, trust, learning, and building something we’re proud of.
Here’s a few things we think make Tracksuit a great place to work:
⦿ Compensation: Competitive market-rate salaries. We’ve also got a fully transparent compensation framework, so everything’s out in the open.
⦿ Equity: Every Trackstar gets a slice of the pie through our ESOP program.
⦿ Wellbeing perks: 6 weeks paid leave, an annual wellness bonus, and access to top tier EAP services.
⦿ Parental support: 12 weeks paid parental leave for all parents, extra support for IVF, and a phased return to work.
⦿ Flex where it counts: We’re office-first, with stunning hubs in Auckland, NYC, London, and Sydney.
🐾 FYI - We’re pet-friendly in principle and practice — with the occasional four-legged visitor adding to the charm, not the chaos.
If you’re excited by scale, motivated by purpose and ready to make your mark on a fast growing SaaS business, we’d love to hear from you!
340000 - 385000 NZD a year
We practice transparent compensation at Tracksuit, which means we put a real focus on fair compensation for our people and their roles. We run comprehensive full-cycle comp reviews annually, as well as rolling promotions when you've levelled up. Your salary is supplemented with our best-in-class benefits package, as well as generous ESOP.
