We are on a mission to transform how tradespeople run their businesses and have a positive impact on their lives. We hire people with energy to build something special that will transform an industry and meaningfully impact the lives of our customers. Success for us is millions of people using Tradify across the world. Fundamentally we want to solve big problems and build great products that people love and can’t live without.

We’re looking for a Product Marketing Manager to ensure Tradify’s features are fully adopted and loved by our customers and partners. This role requires someone with a strong background in product marketing, who can turn insights into actionable strategies and engaging campaigns that educate & excite customers. Your focus will be on orchestrating impactful go-to-market plans, developing feature adoption campaigns, and collaborating across teams to lift product adoption, retention, and expansion revenue opportunities.

Your main responsibilities will include:

• Understand Tradify’s value proposition, customer personas, and pain points to craft compelling, customer-focused messaging that drives engagement.
• Lead go-to-market (GTM) efforts across Tradify to both prospects and customers, driving internal enablement, cohesive messaging, and effective feature adoption.
• Develop and execute a product communications strategy to enhance feature understanding and usage, including developing feedback loops and working with the research team.
• Develop engaging content in a variety of formats that support acquisition, adoption, and retention goals.
• Work closely with the Customer Experience team developing experiments that drive expansion revenue through cross-sells and upsells.
• Create and manage a reporting framework to measure the success of product engagement initiatives to inform strategic direction.
• Collaborate to develop materials and messaging that enable and provide ongoing support for external partners.